Wow! eBook
Sustainable Green Marketing Strategies for a Circular Economy:African Realities and Imperatives (Palgrave Studies of Marketing in Emerging Economies)
by: Asphat Muposhi (Editor), Brighton Nyagadza (Editor)
Publisher: Palgrave Macmillan
Publication Date: 2025-04-16
Language: English
Print Length: 294 pages
ISBN-10: 3031816269
ISBN-13: 9783031816260
Book Description
Developing countries are known to be ambivalent to making a transition to green economies due to a fear of investment costs related to clean technologies and the possibility of job losses. This book is founded on the proposition that green marketing governance is central to the transition to a circular economy.Building on seminal work on green marketing in emerging economies, this book develops a micro-macro perspective to present the realities and imperatives that facilitate or inhibit the realisation of the sustainable green marketing agenda in Africa. It examines the willingness of consumers to support sustainable consumption practices such as the sharing economy and to engage with circular economy practices such as recycling and reusing. It also critically reflects on the strategies, commitments and sacrifices that are required for the fulfilment of the sustainable green marketing agenda in Africa.The book is informed by the desired aspirations of the United Nations 2030 Agenda for Sustainable Development and Africa’s developmental blueprint, Agenda 2063.
Editorial Reviews
Developing countries are known to be ambivalent to making a transition to green economies due to a fear of investment costs related to clean technologies and the possibility of job losses. This book is founded on the proposition that green marketing governance is central to the transition to a circular economy.Building on seminal work on green marketing in emerging economies, this book develops a micro-macro perspective to present the realities and imperatives that facilitate or inhibit the realisation of the sustainable green marketing agenda in Africa. It examines the willingness of consumers to support sustainable consumption practices such as the sharing economy and to engage with circular economy practices such as recycling and reusing. It also critically reflects on the strategies, commitments and sacrifices that are required for the fulfilment of the sustainable green marketing agenda in Africa.The book is informed by the desired aspirations of the United Nations 2030 Agenda for Sustainable Development and Africa’s developmental blueprint, Agenda 2063.
