Power Stories: The 8 Stories You Must Tell to Build an Epic Business
Author(s): Valerie Khoo (Author)
Publisher: Wiley
Publication Date: 13 Nov. 2012
Edition: 1st
Language: English
Print length: 192 pages
ISBN-10: 1118387511
ISBN-13: 9781118387511
Book Description
Learn to tell stories that have the power to inspire, motivate, and sell
Storytelling in business is a skill that’s rarely taught―and often forgotten. But it gives those who get it right the power to inspire and engage people more than any pie chart or spreadsheet ever will. Stories foster a deeply human connection, and Power Stories: The 8 Stories You Must Tell to Build an Epic Business 1st Edition gives readers the skills they need to master this lost art to make sales and seal deals. Whether it’s in person or online, storytelling is an influential and persuasive tool. This book reveals how to discover the stories sitting under your nose and harness them for your business.
From power stories readers need to know to how to turn prospects into customers, and customers into raving fans, the book covers exactly how and when to employ the power of storytelling, and is packed with proven strategies and real-life examples that bring the key concepts to life.
Explains why storytelling is the ultimate tool for business success, revealing the 8 stories that any professional needs to be able to tell
Includes proven strategies, tools, and techniques for mastering the lost art of storytelling in the business world, including the use of online tools and platforms
Features real-life examples of businesses and entrepreneurs from around the world who have used storytelling to grow and thrive
Written by Valerie Khoo, a respected small business commentator and successful entrepreneur, Power Stories gives professionals everywhere the tools they need to craft and tell great stories to create a competitive advantage.
Editorial Reviews
From the Inside Flap
What stories do you need to tell to boost your business, build your profile and turn your customers into raving fans? Find out in Power Stories.
When you tell the right stories, you can transform a brand into an icon, turn your customers into tireless advocates, and give your business—or yourself—an unbeatable advantage.
With this book you’ll learn to:
tell the 8 essential stories guaranteed to engage, influence and inspire your customers, colleagues and clients
recognise the amazing stories waiting to be uncovered to boost your business and build your profile
master the powerful art of storytelling to connect with people authentically, make the sale and seal the deal
broadcast your stories using both traditional platforms and the most powerful social media tools
use compelling facts and figures to give your stories impact.
Written for entrepreneurs, intrapreneurs, game-changers or anyone who wants to build an epic business, Power Stories is your essential guide to harnessing the awesome power of a well-told story.
You’ll also find more resources and templates to create your own power stories at www.powerstoriesbook.com.
From the Back Cover
What stories do you need to tell to boost your business, build your profile and turn your customers into raving fans? Find out in Power Stories.
When you tell the right stories, you can transform a brand into an icon, turn your customers into tireless advocates, and give your business―or yourself―an unbeatable advantage.
With this book you’ll learn to:
tell the 8 essential stories guaranteed to engage, influence and inspire your customers, colleagues and clients
recognise the amazing stories waiting to be uncovered to boost your business and build your profile
master the powerful art of storytelling to connect with people authentically, make the sale and seal the deal
broadcast your stories using both traditional platforms and the most powerful social media tools
use compelling facts and figures to give your stories impact.
Written for entrepreneurs, intrapreneurs, game-changers or anyone who wants to build an epic business, Power Stories is your essential guide to harnessing the awesome power of a well-told story.
You’ll also find more resources and templates to create your own power stories at www.powerstoriesbook.com.
About the Author
Valerie Khoo is a journalist, keynote speaker and one of Australia’s most popular commentators on small business. Combining her passion for both business and storytelling, Valerie founded the Sydney Writers’ Centre, which is known for its world-class training for corporations and individuals. She is also an investor and a mentor to start-ups.
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