Wow! eBook
Technology Acceptance in Mechatronics: The Influence of Identity on Technology Acceptance 2009th Edition
Author(s): Ute Hillmer (Author)
- Publisher: Gabler Verlag
- Publication Date: 24 Sept. 2009
- Edition: 2009th
- Language: English
- Print length: 277 pages
- ISBN-10: 3834919519
- ISBN-13: 9783834919519
Book Description
Innovation and technological change is a vital driving force in the economy. Ute Hillmer investigates technology acceptance behavior in the mechatronics industry in Germany and develops a multi-disciplinary understanding, which includes psychology, sociology and business science. It is shown that individuals accept new technologies more easily, if the technology replicates their individual social values and if the implementation process considers the prime social values that can typically be found in their social networks. This book offers categorizations of individuals and deduces recommendations for actions to sustainably improve the development and introduction of technologies for all parties concerned.
Editorial Reviews
From the Back Cover
Innovation and technological change is a vital driving force in the economy. Ute Hillmer investigates technology acceptance behavior in the mechatronics industry in Germany and develops a multi-disciplinary understanding, which includes psychology, sociology and business science. It is shown that individuals accept new technologies more easily, if the technology replicates their individual social values and if the implementation process considers the prime social values that can typically be found in their social networks. This book offers categorizations of individuals and deduces recommendations for actions to sustainably improve the development and introduction of technologies for all parties concerned.
About the Author
Dr. Ute Hillmer is senior consultant and owner of Better Reality Marketing. She consults, coaches and teaches in international technology marketing and innovation management.
