Sucessful Online Start-Ups For Dummies Australia and New Zealand Edition
Author(s): Stefan Korn (Author)
Publisher: For Dummies
Publication Date: 16 Aug. 2012
Edition: Australia and New Zealand
Language: English
Print length: 300 pages
ISBN-10: 1118302702
ISBN-13: 9781118302705
Book Description
The how-to guide to starting, funding, running, and exiting a successful online business in less than three months
Getting a thriving online enterprise up and running takes more than just a good idea. It involves building a website, developing it into a viable business, maintaining cash flow, hiring a staff, and much more. The task can seem daunting, but Successful Online Start-Ups For Dummies is here to help, showing prospective entrepreneurs how to develop a sound business plan, set up a proper company structure, and attract investment/funding in less than three months.
Many entrepreneurs have a great idea and the technical know-how to get a website up and running, but forget that it’s a business that requires capital, management and continual growth. Successful Online Start-Ups For Dummies teaches new start-ups how to get “investment ready” and attract the right backers in a very competitive market, giving readers the specific know-how to keep their business running―or how to turn it over quickly and profitably so they can move onto their next start-up or retire.
Gives budding entrepreneurs everything they need to build and sell a profitable online business
Topics covered include “bootstrapping,” common mistakes and missed opportunities at every step of the start-up business cycle, achieving rapid but sustainable growth, attracting the attention of investors and mentors, market validation, and much more
Includes content specially tailored for readers in Australia and New Zealand, including details on all the major incubator events and start-up workshops in both countries
A great idea isn’t enough to achieve real business success, making Successful Online Start-Ups For Dummies the potential difference between personal financial disaster and a comfortable early retirement.
Editorial Reviews
From the Inside Flap
Make your online start-up business a success!
Thriving online enterprises take more than just a good idea. Successful Online Start-Ups For Dummies helps you put together a sound plan for your venture, set up a strong company structure, and attract the right funding for your online start-up. Whether you’re already in the game or at the think tank phase, this book provides specific know-how to make your online business successful and get your company investment ready.
Accelerate your product research and validation — build your product wisely and get ready for your launch date
Understand what it takes to find a killer idea — identify a viable market for your products and test customer preferences
Measure your progress — track your performance indicators and overall growth
Know what investors are looking for — attract capital at seed and growth stage
Include exit options in your strategy — discover how to keep adding value to your business for a larger return upon sale
Open the book and find:
Guidelines for creating a one-page business plan
Tips on how to avoid common mistakes
Advice on company finance and governance
Ideas to help grow your start-up and turn a profit
How and when to expand into other markets
Plenty of useful templates and case studies
Learn to:
Launch your online start-up
Attract the right backers
Grow your business strategically
Know where to go for support and advice
From the Back Cover
Make your online start-up business a success!
Thriving online enterprises take more than just a good idea. Successful Online Start-Ups For Dummies helps you put together a sound plan for your venture, set up a strong company structure, and attract the right funding for your online start-up. Whether you’re already in the game or at the think tank phase, this book provides specific know-how to make your online business successful and get your company investment ready.
Accelerate your product research and validation ― build your product wisely and get ready for your launch date
Understand what it takes to find a killer idea ― identify a viable market for your products and test customer preferences
Measure your progress ― track your performance indicators and overall growth
Know what investors are looking for ― attract capital at seed and growth stage
Include exit options in your strategy ― discover how to keep adding value to your business for a larger return upon sale
Open the book and find:
Guidelines for creating a one-page business plan
Tips on how to avoid common mistakes
Advice on company finance and governance
Ideas to help grow your start-up and turn a profit
How and when to expand into other markets
Plenty of useful templates and case studies
Learn to:
Launch your online start-up
Attract the right backers
Grow your business strategically
Know where to go for support and advice
About the Author
Stefan Korn is an internet entrepreneur and co-founder of WebFund―a successful private investment firm for online start-ups. WebFund runs an accelerator program that trains web entrepreneurs and helps them get their start-ups in the best position to pitch to investors within three months.
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