
Putting Stakeholder Management into Practice 2004th Edition
Author(s): Margit Huber (Editor), Joachim Scharioth (Editor), Martina Pallas (Editor)
- Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. K
- Publication Date: 22 Jan. 2004
- Edition: 2004th
- Language: English
- Print length: 183 pages
- ISBN-10: 9783540206910
- ISBN-13: 9783540206910
Book Description
Stakeholder Management – today’s buzzword – is difficult to translate into practice even for the experienced manager. The reader will get concrete answers and ideas about planning and implementing successful stakeholder management in the area of customer retention, employee commitment and internal service quality.
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