The C Student's Guide to Success: How to Become a High Achiever Without the Best Grades, Connections, or Pedigree

The C Student's Guide to Success: How to Become a High Achiever Without the Best Grades, Connections, or Pedigree book cover

The C Student's Guide to Success: How to Become a High Achiever Without the Best Grades, Connections, or Pedigree

Author(s): Ron Bliwas (Author)

  • Publisher: Tarcherperigree
  • Publication Date: 19 April 2007
  • Language: English
  • Print length: 245 pages
  • ISBN-10: 1585425567
  • ISBN-13: 9781585425563

Book Description

A step-by-step guide to career success for less-than-top-level students identifies ten principles for professional advancement using one’s particular combination of talents, in a down-to-earth resource that makes such recommendations as taking responsibility, being a risk-taker, and applying creative solutions.

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About the Author

Ron Bliwas is the president and CEO of A. Eicoff & Company, a division of the leading advertising agency Ogilvy & Mather, where his clients include America Online, Kimberly-Clark, and Chrysler. A pioneer of direct-response advertising, Bliwas is also the chairman of the Direct Marketing Association, and has been named on Crain’s list of top Chicago businesspeople for the past eight years. He has appeared on 60 Minutes, and has been featured in The Wall Street Journal, the Chicago Tribune, Advertising Age, and AdWeek.

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