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Innovation Strategies in New Product Development: Balancing Technological, Marketing and Complementary Competencies of a Firm: 3390
Author(s): Inovema .d.o.o. (Author)
- Publisher: Peter Lang AG
- Publication Date: 1 Jun. 2011
- Edition: New
- Language: English
- Print length: 188 pages
- ISBN-10: 3631619634
- ISBN-13: 9783631619636
Book Description
Innovation remains to be the widely recognized leverage in the quest for future growth. This book presents a model of technological, marketing and complementary competencies in relation to firms’ innovative performance, drawing from a study of medium and large-sized Slovenian manufacturing enterprises. Distinctions are made between firms which are technology leaders and those being technology followers. Companies employ different combinations of competencies depending on the innovation strategy they pursue in new product development, namely incremental innovation strategy, radical innovation strategy and trend-setting strategy. The implications of the findings are valuable to the firms aligning their competencies with their strategy, as well as to policy makers in technology following countries.
Editorial Reviews
About the Author
Tanja Rajkovič earned her PhD from the Faculty of Economics at the University of Ljubljana (Slovenia) in 2009, while working as a junior researcher and teaching assistant. She is currently advising firms and research institutions as an independent researcher in the fields of technology management and management of innovation.
