当前位置：Wow! eBook商业与金融管理与领导力 Hooked: How Leaders Connect, Engage and Inspire with Storytelling: How Leaders Connect, Engage and Inspire with Storytelling
Hooked: How Leaders Connect, Engage and Inspire with Storytelling: How Leaders Connect, Engage and Inspire with Storytelling
Author(s): Gabrielle Dolan (Author), Yamini Naidu (Contributor)
Publisher: Wrightbooks
Publication Date: 10 May 2013
Edition: 1st
Language: English
Print length: 216 pages
ISBN-10: 1118637623
ISBN-13: 9781118637623
Book Description
How to use storytelling to move people to action In today’s hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business. Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection. Offers proven advice on telling engaging, inspiring stories Includes real-world examples and case studies of what to do and not to do Features tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.
Editorial Reviews
From the Inside Flap
Are you ready to master the number one leadership skill for the next decade?
This book is an invitation for you to dramatically increase your leadership presence and your ability to influence. You will learn how to use storytelling to connect, engage and inspire, for unprecedented personal and business success.
Communication experts Gabrielle Dolan and Yamini Naidu share the storytelling triumphs and mistakes of global business leaders. They show you how to craft compelling stories to help you succeed in businessby getting people hooked on you and your messages.
Hooked will help you to:
increase your leadership presence
significantly strengthen your personal brand
inspire individuals and teams into action
connect with customers to dramatically boost sales
win your next promotion!
If you are ready for the challenge of being a leader who is able to truly move others then Hooked is the book for you.
From the Back Cover
Are you ready to master the number one leadership skill for the next decade?
This book is an invitation for you to dramatically increase your leadership presence and your ability to influence. You will learn how to use storytelling to connect, engage and inspire, for unprecedented personal and business success.
Communication experts Gabrielle Dolan and Yamini Naidu share the storytelling triumphs and mistakes of global business leaders. They show you how to craft compelling stories to help you succeed in business by getting people hooked on you and your messages.
Hooked will help you to:
increase your leadership presence
significantly strengthen your personal brand
inspire individuals and teams into action
connect with customers to dramatically boost sales
win your next promotion!
If you are ready for the challenge of being a leader who is able to truly move others then Hooked is the book for you.
About the Author
Gabrielle Dolan and Yamini Naidu are the founders of One Thousand & One, an organisation specialising in business storytelling. They have taught thousands of high-profile CEOs, leaders and professionals their winning business storytelling techniques to achieve outstanding results.
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