Wow! eBook
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably 5th (fifth) Edition by Nagle, Thomas, Hogan, John, Zale, Joseph published by Prentice Hall 56089th Edition
Author(s): aa (Author)
- Publisher: Prentice Hall
- Publication Date: January 1, 1994
- Edition: 56089th
- Language: English
- ISBN-10: B00E28V7BM
Book Description
A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.
