Wow! eBook
The Strategic Use of Stories in Organizational Communication and Learning
Author(s): Terrence L. Gargiulo (Author)
- Publisher: Routledge
- Publication Date: 31 Jan. 2005
- Edition: 1st
- Language: English
- Print length: 272 pages
- ISBN-10: 0765614138
- ISBN-13: 9780765614131
Book Description
Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this groundbreaking book presents a cutting edge approach to improving organizational communication. Drawing on his extensive experience as an organizational development consultant and group process facilitator, Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.
Editorial Reviews
Review
“Many times, our stories go unheard because of the constant noise surrounding us. Gargiulo’s research outlined in this book provides more than just techniques for spinning corporate tales. For the first time, we have become storytellers with tools to transform the deceptively simple power of stories into something grand.”
About the Author
Terrence Gargiulo is an international speaker, author, organizational development consultant, and group process facilitator. He holds a Master of Management in Human Services from the Florence Heller School, at Brandeis University, and is a recipient of Inc. Magazine’s Marketing Master Award. Among his numerous clients, past and present, are General Motors, Dreyer’s Ice Cream, DTE Energy, U.S. Navy, U.S. Coast Guard, Merck, Boston University, City of Boston, City of Lowell, Arthur D. Little, Raytheon, and Coca-Cola.Phone: 781-894-4381Web: http://www.makingstories.netE-mail: terrence@makingstories.net
