Wow! eBook
Strategic Reputation Management:Identify Strengths, Manage Performance and Protect Your Brand
by: Amanda Coleman (Author)
Publisher: Kogan Page
Edition: 1st
Publication Date: 2024-11-26
Language: English
Print Length: 232 pages
ISBN-10: 1398617318
ISBN-13: 9781398617315
Book Description
In today's hyper-connected world, reputation is everything. This book explores the role of reputation management within your organization, providing the latest insights and strategies to help you navigate it.Strategic Reputation Management is a practical guide that equips PR and communication professionals with the tools they need to navigate the complexities of reputation management effectively. With a wealth of practical tips and strategies, readers will gain the knowledge and expertise needed to enhance or build their organization's reputation.Using real-world examples and expert interviews, this book will look at reputation management both before, during and after a crisis. It will consider how to establish a positive reputation, to maintain it when under pressure and to turn a bad reputation around after problems have occurred. It will also include top tips, checklists and outline a new framework for reputation management.Strategic Reputation Management is a must-read for anyone seeking to understand, manage and master the intricate world of reputation management.
Editorial Reviews
In today's hyper-connected world, reputation is everything. This book explores the role of reputation management within your organization, providing the latest insights and strategies to help you navigate it.Strategic Reputation Management is a practical guide that equips PR and communication professionals with the tools they need to navigate the complexities of reputation management effectively. With a wealth of practical tips and strategies, readers will gain the knowledge and expertise needed to enhance or build their organization's reputation.Using real-world examples and expert interviews, this book will look at reputation management both before, during and after a crisis. It will consider how to establish a positive reputation, to maintain it when under pressure and to turn a bad reputation around after problems have occurred. It will also include top tips, checklists and outline a new framework for reputation management.Strategic Reputation Management is a must-read for anyone seeking to understand, manage and master the intricate world of reputation management.
