Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System

Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System

by: Kotler, Philip; Shalowitz, Joel; Stevens, Robert J.

Publisher: Wiley(2011/1/19)

Edition: 1

Language: English

ISBN-13: 9780787984960

e-ISBN-13: 9781118047170