Name: Strategic Management for Travel and Tourism
Author: Nigel Evans (Author)
ISBN: 9780750648547

Strategic Management for Travel and Tourism book cover

Strategic Management for Travel and Tourism

Author(s): Nigel Evans (Author)

Publisher: Routledge
Publication Date: 2 Dec. 2002
Edition: 1st
Language: English
Print length: 422 pages
ISBN-10: 0750648546
ISBN-13: 9780750648547

Book Description

Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.

Among the new features and topics included in this edition are:

* international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines
* user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries
* contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances

Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.

Editorial Reviews

Review

"...the appeal of this book lies in its ability to act as a general reference text primarily to final year undergraduate students. In a text of 401 pages the authors have been able to provide a comprehensive introduction to the concept of business strategy. Material is clear concise and logical and the text is written in a student-friendly fashion. There is much to commend in this book and as such it should make a valuable contribution to the teaching of tourism." - Tourism Management Volume 27, Issue 5 , October 2006, Pages 1084-1085

About the Author

David Campbell is senior lecturer in strategic management at Newcastle Business School, University of Northumbria at Newcastle. He is the author of several books including 'Business Strategy' and 'Organizations and the Business Environment'. His research interests include business ethics and social and environmental accounting. George Stonehouse is also visiting professor in international strategic management, at the University of Zhengzhou, People's Republic of China. His research interests include globalisation, knowledge-based strategy and organisational learning.

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Strategic Management for Travel and Tourism

Book Description

Editorial Reviews

Review

About the Author

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