Wow! eBook
Strategic Management of Technology and Innovation International 2 Revised ed Edition
Author(s): Robert A. Burgelman (Author), Modesto A. Maidique (Author), Modesto Maidqiue (Author), Steven Wheelwright (Author), Steven C. Wheelwright (Editor)
- Publisher: McGraw-Hill Education (ISE Editions)
- Publication Date: 1 April 1995
- Edition: International 2 Revised ed
- Language: English
- Print length: 923 pages
- ISBN-10: 0071149465
- ISBN-13: 9780071149464
Book Description
Focusing on the strategic management of technology and innovation, this text combines text and cases. It features Harvard cases together with a section on developing new products and new business.
