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Strategic Directions of Tourism Development: The Cases of Poland and Slovakia. Scientific Monograph
Author(s): Małgorzata Bednarczyk (Editor), Andrej Malachovský (Editor), Ewa Wszendybył-Skulska (Editor)
- Publisher: Uniwersytet Jagiellonski, Wydawnictwo
- Publication Date: 28 May 2013
- Language: English
- Print length: 168 pages
- ISBN-10: 8323334277
- ISBN-13: 9788323334279
Book Description
The cases of Poland and Slovakia present: the important tasks in implementing tourism policy in the EU faced by each European country, the differences in approach to tourism policy implementation in two selected European countries, despite the presence of the EU three-level system of tourism management in both of the chosen countries, the complexity and difficulty of the systematic monitoring process of national and regional tourism products’ competitiveness in the context of creating the European tourist product.
Editorial Reviews
About the Author
Professor Malgorzata Bednarczyk is a lecturer at the Faculty of Management and Social Communication in Jagiellonian University.
