Business Intelligence: The Effectiveness of Strategic Intelligence and its Impact on the Performance of Organizations

Business Intelligence: The Effectiveness of Strategic Intelligence and its Impact on the Performance of Organizations book cover

Business Intelligence: The Effectiveness of Strategic Intelligence and its Impact on the Performance of Organizations

Author(s): Corine Cohen (Author)

  • Publisher: Wiley-ISTE
  • Publication Date: 8 May 2009
  • Edition: 1st
  • Language: English
  • Print length: 304 pages
  • ISBN-10: 1848211147
  • ISBN-13: 9781848211148

Book Description

Effective Strategic Intelligence (SI) is vital for organizations in an international context of instability, complexity and intense competition. Following a long process of qualitative, quantitative and empirical research next to SI experts and large companies, this book proposes a way to improve SI and its impact on the performance of an organization. From an exploration, description and evaluation model of SI, a measurement tool in two parts, for the producer and the user of SI, has been built. For all kind of firms and all advancement levels of SI, it allows the construction of a control panel which can be used to pilot SI and its impact on the performance of an organization.

Editorial Reviews

Review

Select Guide Rating

About the Author

Corine Cohen has taught a number of courses at leading business schools like HEC (Ecole des Hautes Etudes Commerciales), ESCP-EAP (Ecole Supérieure de Commerce de Paris), IEP (Institut d’Etudes Politiques), ESSEC (Ecole Supérieure des Sciences Economiques et Commerciales) and ISML (Sup de Luxe). She has also consulted many large organizations.
Her research, teaching and consulting activities are focused on Business Intelligence, Luxury Brand Management, Marketing and Strategy.

View on Amazon

未经允许不得转载:Wow! eBook » Business Intelligence: The Effectiveness of Strategic Intelligence and its Impact on the Performance of Organizations