BIG DATA BIG ANALYTICS

The Age of Big Data Analytics is here, and these are truly revolutionary times. This timely book looks at cutting-edge companies supporting an exciting new generation of business analytics. This represents a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability.

Written for business managers and executives who want to make the most out of their information resources, Big Data, Big Analytics strikes a careful balance between high-level strategy and sample code, making an otherwise highly technical topic accessible through stories, metaphors, and analogies. The authors decision science and analytics experts describe the enabling technology and illustrate the value of Big Data through industry examples. After introducing the people and corporations who are successfully working with Big Data, the book delves deeper into the organization and the roles it takes to make Big Data successful.

In this user-friendly guide, you’ll discover:

• What Big Data is and why it’s important
• Industry examples (Financial Services, Healthcare, etc.)
• Big Data and the New School of Marketing
• Fraud, risk, and Big Data
• Big Data technology
• Old versus new approaches
• Open source technology for Big Data analytics
• The Cloud and Big Data
• Predictive analytics
• Crowdsourcing analytics
• Computing platforms, limitations, and emerging technologies
• Consumption of analytics
• Data visualization as a way to take immediate action
• Moving from beyond the tools to analytic applications
• Creating a culture that nurtures decision science talent
• A thorough summary of ethical and privacy issues

The availability of Big Data, low-cost commodity hardware, new information management, and analytic software has produced boundless opportunities for your organization to jump ahead of the competition. Discover how to analyze astonishing data sets quickly and cost-effectively with the tools and strategies found in Big Data, Big Analytics.

Considered one of the top sales and marketing executives in the business analytics space, MICHAEL MINELLI is Vice President, Information Services, for MasterCard Advisors. The majority of his sixteen years of analytics industry experience was at SAS, where he spent over eleven years helping clients with large-scale analytic projects related to marketing, risk, supply chain, and finance.

MICHELE CHAMBERS is currently in the Big Data Analytics startup world and was formerly the General Manager & Vice President of Big Data Analytics at IBM, where her team was responsible for working with customers to fully exploit the IBM Big Data Platform.

AMBIGA DHIRAJ is the Head of Client Delivery for Mu Sigma, where she leads their delivery teams to solve high-impact business problems in the areas of marketing, supply chain, and risk analytics for market-leading companies across multiple verticals.

Why is it that getting some team members to do even the simplest tasks is like pulling teeth, while other individuals surprise you with their passion and desire to deliver more than expected?

How do you turn every member of your organization into a top performer?

People who go the extra mile are a source of competitive advantage and a pleasure to work with. But why aren’t all your team like that? How can you tap into other people’s discretionary effort? How can you transform mere compliance into excellence?

Beyond the Call focuses on the beating heart of employee engagement discretionary effort, exploring why it matters and how you can maximize it. Based on ground-breaking research, led by Dr. Chris Rotolo, professor at New York University, international case studies and the real-world experience of managers in a cross section of organizations, this book answers important questions about the performance and offers practical solutions for building high-performing teams. Helping you to create an environment and culture where people want and choose to go the extra mile.

Marc Woods was a member of the British swimming team for 17 years winning 33 international medals. His left leg was amputated below the knee when he was 17 and he has gone on to these extraordinary achievements despite this. He was a founding member of the British Athletes Council and serves on the Board of the Youth Sport Trust.  He now runs works extensively with individuals, teams and global businesses, encouraging them to develop best practice within their given areas of interest.
Approximately 25,000 people each year watch him deliver his inspirational presentations. His current client list includes Barclays, BMW, BP, Ceridian, Department for Criminal Justice, Department for Work & Pensions, Ernst & Young, Exxon Mobil, Goldman Sachs, GSK, Home Office, IBM, Johnson & Johnson, Lloyds TSB, Novartis, National Probation Services, Natwest, Pfizer, Royal Mail, RBS, Sage, SAB Millar, Univar, UnumProvident, Visa and Zurich.
Marcs also runs SladenWoods a development consultancy running programmes to bring about improvements in performance, developing inspirational leaders, building high performing teams and accelerating organisational change.