Shaping Efficient Employer Branding Strategies to Target Generation Y: A Cross-National Perspective on Recruitment Marketing

Shaping Efficient Employer Branding Strategies to Target Generation Y: A Cross-National Perspective on Recruitment Marketing book cover

Shaping Efficient Employer Branding Strategies to Target Generation Y: A Cross-National Perspective on Recruitment Marketing

Author(s): Elena Hubschmid (Author)

  • Publisher: Peter Lang AG, Internationaler Verlag der Wissenschaften
  • Publication Date: 4 Jan. 2013
  • Edition: New
  • Language: English
  • Print length: 259 pages
  • ISBN-10: 3034312466
  • ISBN-13: 9783034312462

Book Description

Today’s working world has become excessively demanding due to the globalisation of businesses, increasing competition, accelerated technological progress, more sophisticated and informed customers as well as a continuous need to increase innovative abilities to remain competitive. Employees with their skills, knowledge and engagement form the competitive advantage and therefore significantly contribute to the overall organisational success. Therefore, a company’s ability to efficiently attract the right Generation Y talents – a culturally diverse workforce born after 1980 – through efficient target group-oriented employer branding strategies is gaining in importance. This book examines the influence of the two main phenomena – cultural and generational – on shaping the employment expectations of 459 university graduates in Economics and Business Administration of two different nationalities. Using the methods of moderated multiple regressions and simple slopes analysis, the author develops an explicit conceptual framework for examining different influences that shape employment expectations of a diverse Gen Y workforce in an international context. These expectations should be viewed as a starting point for every employer branding campaign.

Editorial Reviews

About the Author

After her studies (BA and MSc) in public and business administration at the Lomonosov Moscow State University and the University of Bern, Elena Hubschmid worked as a research assistant and lecturer at the Institute of Organisation and Personnel Management at the University of Bern. She received her PhD from the University of Bern, Switzerland.

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Stop Complainers and Energy Drainers: How to Negotiate Work Drama to Get More Done

Stop Complainers and Energy Drainers: How to Negotiate Work Drama to Get More Done book cover

Stop Complainers and Energy Drainers: How to Negotiate Work Drama to Get More Done

Author(s): Linda Byars Swindling (Author)

  • Publisher: Wiley
  • Publication Date: February 26, 2013
  • Edition: 1st
  • Language: English
  • Print length: 224 pages
  • ISBN-10: 111849296X
  • ISBN-13: 9781118492963

Book Description

Turn constant complainers into productive contributors

Constant complainers take up resources, time, and mental bandwidth in the workplace. When you change a culture of complainers to one of contributors, you boost morale, increase productivity, and promote effective communication. In short, you get more done with less drama. In Stop Complainers and Energy Drainers, workplace communication expert Linda Swindling shares her expertise in negotiating tough situations in the workplace. Discover how to influence others to accomplish your purpose. Stop Complainers and Energy Drainers uses scenarios, engaging questions, and survey results to provide strategies that can be implemented immediately.

  • Shows how to identify complainers and time drainers
  • Provides forms to help prepare for discussions, suggested language to show up powerfully, and encouragement to apply strategies
  • Offers concrete phrases and tactics to refocus a complainer and end unproductive conversations

Stop Complainers and Energy Drainers is research-driven and focused on how to identify as well as manage conversations with “venters,” complainers, whiners, and energy drainers. With these guidelines for communication, you’ll see powerful results, improved relationships, and increased confidence.

Editorial Reviews

From the Inside Flap

Turn Constant Complainers into Productive Contributors

Got some people at work making you crazy with their inappropriate behavior? Don’t give up. Swindling provides ideas and solutions that will make your workplace and life better.
–Mark Sanborn, bestselling author of The Fred Factor and You Don’t Need a Title to Be a Leader

With over two decades of experience on the topic, Linda Swindling simplifies the troubling trend towards more complaining and less doing. Turns out, you shouldn’t just walk away or tell Complainers to ‘put a cork in it.’ Great book and fantastic solutions for leaders and coworkers alike.
–Vince Poscente, author of New York Times bestseller The Age of Speed

Swindling serves up a very practical tool to keep your cool around constant Complainers. Specifics on how to spot them, stop them, and avoid supporting their habit. Love this book!
–Dianna Booher, author of Communicate with Confidence and Creating Personal Presence: Look, Talk, Think, and Act Like a Leader

Linda Swindling offers a flight plan to take you from a culture of negativity and turbulence to one of responsibility and contribution.
–Howard Putnam
, former CEO of Southwest Airlines; author of The Winds of Turbulence

This is a reference book every manager needs to own and use.
–Jim Eckelberger, Rear Admiral, U.S. Navy (Ret.); Chairman of the Board, Southwest Power Pool

Persistent Complainers are expensive. They take up your time, resources, and mental bandwidth. When you change a culture of complaining to one of contributing, you boost morale, increase productivity, and promote effective communication. In short, you get more done with less drama. Stop Complainers and Energy Drainers shows you how to negotiate the toughest situations in the workplace. With these proven communication strategies, you’ll end unproductive conversations and behavior at work and accomplish more with your teams.

From the Back Cover

Turn Constant Complainers into Productive Contributors

“Got some people at work making you crazy with their inappropriate behavior? Don’t give up. Swindling provides ideas and solutions that will make your workplace and life better.”
Mark Sanborn, bestselling author of The Fred Factor and You Don’t Need a Title to Be a Leader

“With over two decades of experience on the topic, Linda Swindling simplifies the troubling trend towards more complaining and less doing. Turns out, you shouldn’t just walk away or tell Complainers to ‘put a cork in it.’ Great book and fantastic solutions for leaders and coworkers alike.”
Vince Poscente, author of New York Times bestseller The Age of Speed

“Swindling serves up a very practical tool to keep your cool around constant Complainers. Specifics on how to spot them, stop them, and avoid supporting their habit. Love this book!”
Dianna Booher, author of Communicate with Confidence and Creating Personal Presence: Look, Talk, Think, and Act Like a Leader

“Linda Swindling offers a flight plan to take you from a culture of negativity and turbulence to one of responsibility and contribution.”
Howard Putnam
, former CEO of Southwest Airlines; author of The Winds of Turbulence

“This is a reference book every manager needs to own and use.”
Jim Eckelberger, Rear Admiral, U.S. Navy (Ret.); Chairman of the Board, Southwest Power Pool

Persistent Complainers are expensive. They take up your time, resources, and mental bandwidth. When you change a culture of complaining to one of contributing, you boost morale, increase productivity, and promote effective communication. In short, you get more done with less drama. Stop Complainers and Energy Drainers shows you how to negotiate the toughest situations in the workplace. With these proven communication strategies, you’ll end unproductive conversations and behavior at work and accomplish more with your teams.

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电子书代发PDF格式价格30我要求助
未经允许不得转载:Wow! eBook » Stop Complainers and Energy Drainers: How to Negotiate Work Drama to Get More Done