
Stand Out Social Marketing
Author(s): Mike Lewis (Author)
- Publisher: McGraw-Hill Education
- Publication Date: 12 Nov. 2012
- Language: English
- Print length: 320 pages
- ISBN-10: 9780071794961
- ISBN-13: 9780071794961
Book Description
Explains how successful companies draw attention and distinguish themselves in the world of social media, and provides six ways to reproduce this strategy.
Editorial Reviews
About the Author
Mike Lewis is an International speaker, author of the blog Social Episodes, and active twitter personality. He is Vice President of Sales and Marketing at Awareness, Inc, a social media marketing software provider. Awareness' flagship product, the Social Marketing Hub, powers the social media strategies of some of the world's largest and most social media savvy brands. At Awareness, Mike works with brands to implement social media as part of their marketing mix and define marketing and communication strategies that incorporate multiple social media channels.
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