Name: Starting Your Own Business: How to plan and build your own successful enterprise: checklists, tips, case studies and online coverage 6th Edition
Author: Jim Green (Author)
ISBN: 9781845284206

Starting Your Own Business: How to plan and build your own successful enterprise: checklists, tips, case studies and online coverage 6th Edition book cover

Starting Your Own Business: How to plan and build your own successful enterprise: checklists, tips, case studies and online coverage 6th Edition

Author(s): Jim Green (Author)

Publisher: How To Books
Publication Date: 22 Jun. 2010
Edition: 6th
Language: English
Print length: 180 pages
ISBN-10: 1845284208
ISBN-13: 9781845284206

Book Description

This book concentrates on the creative heart of business, on how to develop an exciting enterprise from the original germ of an idea. * Finding a good idea * Getting started * Creating a winning business plan * Funding your enterprise * Marketing your business * Maintaining progress * Monitoring growth

CONTENTS; List of illustrations; Preface; 1. Getting started; 2. Finding ideas; 3. Creating a winning business plan; 4. Funding your enterprise; 5. Planning ahead; 6. Marketing your enterprise; 7. Cultivating the selling habit; 8. Developing the right qualities; 9. Maintaining progress; 10. Powering your way to success; 11. Why women excel in small business; 12. Why you need a website even if your business is offline 13. Devising master checks for ongoing efficiency; 14. Monitoring growth using an audit checklist; Glossary of Business Terms; Appendix 1: Source of Public Sector Assistance; Appendix 2: The Internet; Business Address Book; More Business Books to Help You; Index.

Editorial Reviews

Review

Recommended as one of the ‘Top 10 Business Books’ by The Independent. ‘His techniques obviously work because, aside from his work as a business lecturer, he is still an active entrepreneur. The book is also full of practical hints about handling tax, approaching potential funders and finding suitable premises.’ –The Independent

‘Encouraging and practical, Green’s book covers all the basics. An entrepreneur himself, Green knows the questions to ask.’ –Management Today

‘Practical advice presented in a clear and concise style.’ Moneywise. ‘An easy-to-read and motivating book.’ –Making Money

From the Author

When I penned the first edition of this book way back in 1994, little did I realise it would still be around in 2010.

But it is.

Apart from updating the text throughout in the revised 6th edition, I have also included an informative new section on social media marketing, which combined with a purpose built website can dramatically accelerate the growth of small businss online in these uncertain times.

About the Author

Jim Green is himself a successful entrepreneur who also writes and lectures on a wide range of business topics.

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