Wow! eBook
Business and Financial Models
Author(s): Marsh (Author)
- Publisher: Kogan Page
- Publication Date: 3 Mar. 2013
- Edition: 1st
- Language: English
- Print length: 296 pages
- ISBN-10: 0749468106
- ISBN-13: 9780749468101
Book Description
A good business model should describe how an organization creates and delivers value, meaning that financial modelling is a vital tool for business strategy, allowing hypotheses and scenarios to be translated into numbers. It enables a company to experiment with different ideas and scenarios in a safe, low-risk environment, to consider what it is aiming to achieve, and to prioritize accordingly.
Business and Financial Models provides an accessible introduction to these essential strategic practices, with guidance on using Microsoft Excel for projection and analysis. The book takes you through the process of building your model from the initial phase of formulating questions through modelling cash flow, budgets, investment appraisal and ‘dashboard’ tools for monitoring performance.
Ideal for both small and large companies, Business and Financial Models also includes coverage of new visual thinking techniques, like Structured Visual Thinking, and how these can be incorporated into conventional business modelling.
Online supporting resources for this book include downloadable figures from the book.
Editorial Reviews
Review
“A highly valuable, totally practical and fully integrated toolkit that makes essential reading for anyone looking to negotiate the turbulent economic climate… If you want to be guided in using business models to underpin practical strategies to develop all aspects of your business then you need look no further than this great book!”,
Phil Ryan, MD, The Management Centre, Bangor Business School“Clive Marsh’s book demonstrates that he is a practitioner of the art of Financial Management not just an academic. It is a splendid introduction to the subject with lots of good examples which are easy to grasp and apply. It should improve the strategic financial understanding of managers of companies large and small. It deserves to be widely read.”,
Angus Cater, Chairman, SFS Group LimitedAbout the Author
Clive Marsh is a Chartered Banker, Fellow of the Chartered Institute of Bankers in Scotland, Associate Chartered Accountant (NZ) and Fellow of the Chartered Management Institute.
His past experience includes key roles as Head of Finance & MIS, Director of Commercial Services, Director of Business Development, Divisional Manager of Corporate Services and Group Taxation and Statutory Accountant.
Clive Marsh has worked for Shell UK, Shell NZ, Mobil, NatWest UK, NatWest NZ, DataBank (BNZ), A&L Girobank, IBM UK, Cap Gemini Ernst & Young, Link ICA, Sussex Coast College, EUK (Credit Agricole) and a number of niche strategy consulting firms. He now works as a coach and author with financial management skills as his main speciality.
