Solidarity in Strategy – Making Business Meaningful in American Trade Associations

Solidarity in Strategy – Making Business Meaningful in American Trade Associations book cover

Solidarity in Strategy – Making Business Meaningful in American Trade Associations

Author(s): Lyn Spillman (Author)

  • Publisher: University of Chicago Press
  • Publication Date: 21 Aug. 2012
  • Language: English
  • Print length: 512 pages
  • ISBN-10: 0226769569
  • ISBN-13: 9780226769561

Book Description

Popular conceptions hold that capitalism is driven almost entirely by the pursuit of profit and self-interest. Though this may largely be true, it conflicts with our actual experience of the realities of capitalism – and is belied by the many associations that take an interest not just in their industry but also the people who maintain it. In “Solidarity in Strategy”, Lyn Spillman works from extensive documentary archives and a comprehensive data set of more than four thousand trade associations from obscure corners of commercial life. In studying these diverse groups, from the Cotton Textile Institute to the Cracker and Biscuit Association, Spillman reveals an unexpected truth about capitalist society: protecting and promoting the profits of its member businesses are only two of the many functions these associations serve. More collegial than cutthroat, these associations band businesses together to develop strategies to promote their common welfare, and in doing so, they develop group identities and a sense of solidarity. Timely and far-reaching, “Solidarity in Strategy” leads us to question some of our most basic assumptions about economic life and forces us to consider how these communities of workers orient themselves in the intertwined worlds of business and society.

Editorial Reviews

Review

“Lyn Spillman does for trade associations what Alexis de Tocqueville did for civic ones, carefully investigating a wide range of associations in the United States–with surprising results. In describing how these associations band members together and give rise to group identities, Solidarity in Strategy breaks new ground in the discussion of the cultures of capitalism.”

–Frederick Wherry “University of Michigan”

“Lyn Spillman powerfully clarifies how ‘economic interest’ is filtered through cultural understandings of solidarity and moral obligation. Illuminating the extraordinary range and activities of business trade associations, she has created a new subject for contemporary social science. Solidarity in Strategy is a major work.”

–Jeffrey Alexander “Yale University”

Solidarity in Strategy makes a very powerful argument that if we want to understand economic phenomena, we have to look at them from the perspective of culture. Readers from many different disciplines–sociology, political science and economics–will learn from and enjoy this important book.”–Richard Swedberg “Cornell University”

“This is a path-breaking study of American trade associations that significantly enriches our understanding of contemporary economic life. Based on a tremendous empirical undertaking, Spillman defies the assumption that self-interest and profit-seeking exhaustively define what business is all about, as she makes important strides in advancing both economic sociology and the sociology of culture.”–Nina Bandelj “University of California, Irvine”

About the Author

Lyn Spillman is associate professor of sociology at the University of Notre Dame. A 2001 Guggenheim Fellowship recipient, she is also the author of Nation and Commemoration: Creating National Identities in the United States and Australia and the editor of Cultural Sociology.

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