Author(s): Aliza Sherman (Author), Danielle Elliott Smith (Author)
Publisher: For Dummies
Publication Date: 28 Jun. 2013
Edition: 1st
Language: English
Print length: 384 pages
ISBN-10: 8126543302
ISBN-13: 9781118530191
Book Description
Put “engage” front and center in your social media marketing engagement strategies!
When you focus on the engagement side of a social media marketing strategy, you’ll build and grow relationships with followers and customers, craft content just for them, analyze how they’re responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today’s social marketing.
Helps you build and foster social media relationships with potential customers, fans, followers, and current customers
Shows you how to spark actions, reactions, or interactions–and make things happen
Explores the fundamentals, especially for do-it-yourself small-business owners and marketers
Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more
Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!
Editorial Reviews
From the Inside Flap
Learn to:
Connect with prospects and turn them into customers
Build trust and credibility
Use social networks to engage your customers
Involve customers through video, blogs, and e-mail
Connect with your customers, captivate them, provide value, and watch your business grow
Social media engagement can help you turn prospects into customers and customers into evangelists for your business. This book shows you how to build those relationships, maintain a viable presence on social networks, and give customers a reason to interact with you. See how to enhance your credibility and start conversations that will keep you connected to your customers.
What it is understand what goes into social media engagement and measure its value
It’s all about trust build trust by listening to your community and providing clear messages, prompt responses, and authentic interactions
Let’s talk learn effective ways to join or start conversations in social media and how to encourage participation
Nuts and bolts establish a process, identify goals and targets, explore available tools, and create a realistic schedule for social media activity
Branch out explore ways to communicate on Pinterest, LinkedIn®, Google+, and location-based services
Look and listen use audio and video creatively to help build a community
Get noticed create a useful e-newsletter and add apps or widgets to your Facebook page and website
Open the book and find:
Incentives for people to share your message
What numbers to measure
Advice on managing time for social media
Why being present is so vital
Tips for handling complaints
Ways to keep your marketing message consistent
Help with maximizing Pinterest and Google+
Ten common mistakes to avoid
From the Back Cover
Learn to:
Connect with prospects and turn them into customers
Build trust and credibility
Use social networks to engage your customers
Involve customers through video, blogs, and e-mail
Connect with your customers, captivate them, provide value, andwatch your business grow
Social media engagement can help you turn prospects intocustomers and customers into evangelists for your business. Thisbook shows you how to build those relationships, maintain a viablepresence on social networks, and give customers a reason tointeract with you. See how to enhance your credibility and startconversations that will keep you connected to your customers.
What it is understand what goes into social mediaengagement and measure its value
It’s all about trust build trust by listening to yourcommunity and providing clear messages, prompt responses, andauthentic interactions
Let’s talk learn effective ways to join or startconversations in social media and how to encourageparticipation
Nuts and bolts establish a process, identify goals andtargets, explore available tools, and create a realistic schedulefor social media activity
Branch out explore ways to communicate onPinterest, LinkedIn®, Google+, and location-basedservices
Look and listen use audio and video creatively to helpbuild a community
Get noticed create a useful e-newsletter and add apps orwidgets to your Facebook page and website
Open the book and find:
Incentives for people to share your message
What numbers to measure
Advice on managing time for social media
Why being present is so vital
Tips for handling complaints
Ways to keep your marketing message consistent
Help with maximizing Pinterest and Google+
Ten common mistakes to avoid
About the Author
Aliza Sherman launched the first full-service Internet company, Cybergrrl, Inc., and the first global Internet networking organization for women, Webgrrls International. Danielle Elliott Smith is a digital correspondent, speaker, media trainer, vlogger, and brand spokesperson and is the founder of ExtraordinaryMommy.com.
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