Wow! eBook
Social Media Metrics Secrets
Author(s): John Lovett Jr. (Author)
- Publisher: John Wiley & Sons Ltd
- Publication Date: 27 July 2011
- Language: English
- Print length: 384 pages
- ISBN-10: 0470936274
- ISBN-13: 9780470936276
Book Description
Invaluable advice on analyzing and measuring the effects of social media Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media. * Highlights how social media can impact all aspects of your business and transform the way you quantify successful interactions with customers * Shares innovative techniques for managing the massive volume of social analytics data by putting data to work in ways that contribute to your organizational goals * Details techniques for adopting a Social Analytics Framework for understanding evolving consumer behavior necessary to compete in a socially networked future Written in a conversational tone, Social Media Metrics Secrets goes behind the scenes to present you with unbeatable advice and unparalleled insight into social media metrics.
Editorial Reviews
From the Back Cover
Social Media Metrics Secrets
When you open this book, you’ll feel as though you’re sitting down with an expert who is disclosing rare information about social media metrics. Expert John Lovett taps into his years of training and experience to reveal insider tips, strategies, and secrets for navigating the complex ecosystem of social media metrics. Examples of first-hand case studies demonstrate how to apply measurement to evaluate the impact of social media channels, and additional material shows you how to optimize social media programs based on the results of Social Analytics.
THE INSIDER’S GUIDE TO:
- Identifying social media metrics that matter
- Measuring Audience, Activity, and Actions
- Building a social network operations center
- Activating social media across the enterprise
- Using the Social Analytics Framework
- Executing a process of continuous optimization
- Tracking and measuring your return on investment
- Planning for a socially networked future
THE SECRETS SERIES REVEALS:
- Authoritative information in highlighted areas
- Exceptional advice in the margin notes
- Unique insight from years of author experience
- Rarely revealed tips and techniques
- Invaluable shortcuts and workarounds
About the Author
John Lovett is a veteran industry analyst and expert consultant who has spent the past decade helping organizations to understand and measure their digital marketing activities. As a Senior Partner at Web Analytics Demystified, Lovett regularly consults with leading vendors and enterprises to offer strategic guidance for building innovative digital measurement programs. His deep industry knowledge and thought leadership help businesses transcend mediocrity using analytics. Lovett is the co-founder of the Analysis Exchange and sits on the Board of Directors for the Web Analytics Association.
