Wow! eBook
Social Media Marketing:A Strategic Approach
by: Debra Zahay (Author), Mary Roberts (Author), Janna Parker (Author), Donald I. Barker (Author), Melissa Barker (Author)
Publisher: Cengage Learning
Edition: 3rd
Publication Date: 2022-01-01
Language: English
Print Length: 352 pages
ISBN-10: 0357516184
ISBN-13: 9780357516188
Book Description
Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING:A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today's digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization’s overall integrated marketing communication approach.
Editorial Reviews
Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING:A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today's digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization’s overall integrated marketing communication approach.
