So You Want To Be A Theatre Producer? Revised Edition

So You Want To Be A Theatre Producer? Revised Edition book cover

So You Want To Be A Theatre Producer? Revised Edition

Author(s): James Seabright (Author)

  • Publisher: Nick Hern Books
  • Publication Date: 28 May 2010
  • Edition: Revised
  • Language: English
  • Print length: 342 pages
  • ISBN-10: 1854595377
  • ISBN-13: 9781854595379

Book Description

A revised and updated edition of the essential guide to theatre production.

Drawing on his own experiences as a producer of theatre productions at every level – from university, via the fringe, to the West End – James Seabright takes the rookie producer through every stage of the process: the development of an idea, raising the money and budgeting, negotiating rights, hiring a director and production team, marketing the show, rehearsals and on to opening night.

Ideal for prospective and novice producers, or for anyone who’s had a dream of getting a show on, this essential guide by an industry insider reveals everything you need to know to negotiate the right venue for the right price, who to approach when money’s looking tight, and what to do if you get a bad review.

The book also features a comprehensive appendix with sample contracts and letters of agreement, lists of key press contacts, rehearsal spaces and a sample marketing pack.

‘Essential reading for anyone contemplating a life in the theatre fast lane’ Thelma Holt

A perfect handbook for beginners and a useful aide-memoire for those of us who’ve been at it for years Nicholas Allott, Managing Director, Cameron Mackintosh Ltd

Editorial Reviews

Review

‘At last, hundreds of students on arts management and administration courses have a comprehensive reference book. It proves a unique guide for anyone taking their first steps into the world of productions. –Anthony Field – The Stage

Yes! A good book on producing theatre, written by a successful theatre producer!…valuable insights on everything from the creative issues of coming up with the ideas and casting a show, through to tackling touring costs, insurance, marketing, PR and so forth…valuable information for anyone putting on a production of any scale in any setting. –Total Theatre

This unique guide – the first `how-to’ book of its kind on the subject – offers comprehensive, clear advice to anyone producing or selling a show, whatever the venue or scale. Packed full of insights and tricks of the trade, it will give you the inspiration and confidence you need – whether you are taking your first steps in the profession or simply want to know what it takes to get a show on the stage.

Drawing on his own experience as a producer of theatre productions at every level – from university, via the fringe, to the West End – James Seabright takes you through each stage of the process:

-Having an idea for a show or getting the rights to an existing one-
-Planning your budget and raising the money
-Booking your venue or a tour
-Marketing and selling the show effectively-
-Getting the production designed, rehearsed and onto the stage

From the fundamental (dealing with contracts) to the frivolous (how to organise your first-night party), every aspect is explained with the help of illuminating examples. There is also a wide-ranging appendix and a companion website with downloadable contract templates, marketing packs and budget spreadsheets.

`Commercial theatrical production requires a combination of optimism, acumen and a dose of good fortune. It also requires a great deal of complicated background information. Seabright’s book is that rare combination – a perfect handbook for beginners and a useful aide memoire for those of us who’ve been at it for years.’ Nicholas Allott, Managing Director, Cameron Mackintosh Ltd

`When was a book about how to be a producer a page-turner? That is what this is – and it is essential reading for anyone contemplating a life in the theatre fast lane.’
Thelma Holt

James Seabright is one of the UK’s leading independent theatre producers. He has produced over one hundred shows in the West End, on UK and international tours and at the Edinburgh Festival, where he is the most prolific producer on the Fringe. In 2010, The Stage named him in its list of the hundred most influential people in British theatre. –From the Back Cover

From the Back Cover

This unique guide – the first `how-to’ book of its kind on the subject – offers comprehensive, clear advice to anyone producing or selling a show, whatever the venue or scale. Packed full of insights and tricks of the trade, it will give you the inspiration and confidence you need – whether you are taking your first steps in the profession or simply want to know what it takes to get a show on the stage.

Drawing on his own experience as a producer of theatre productions at every level – from university, via the fringe, to the West End – James Seabright takes you through each stage of the process:

-Having an idea for a show or getting the rights to an existing one-
-Planning your budget and raising the money
-Booking your venue or a tour
-Marketing and selling the show effectively-
-Getting the production designed, rehearsed and onto the stage

From the fundamental (dealing with contracts) to the frivolous (how to organise your first-night party), every aspect is explained with the help of illuminating examples. There is also a wide-ranging appendix and a companion website with downloadable contract templates, marketing packs and budget spreadsheets.

`Commercial theatrical production requires a combination of optimism, acumen and a dose of good fortune. It also requires a great deal of complicated background information. Seabright’s book is that rare combination – a perfect handbook for beginners and a useful aide memoire for those of us who’ve been at it for years.’ Nicholas Allott, Managing Director, Cameron Mackintosh Ltd

`When was a book about how to be a producer a page-turner? That is what this is – and it is essential reading for anyone contemplating a life in the theatre fast lane.’
Thelma Holt

James Seabright is one of the UK’s leading independent theatre producers. He has produced over one hundred shows in the West End, on UK and international tours and at the Edinburgh Festival, where he is the most prolific producer on the Fringe. In 2010, The Stage named him in its list of the hundred most influential people in British theatre.

About the Author

James Seabright has produced and/or general managed a wide range of shows, with an emphasis on touring shows around the UK and internationally, as well as productions in various venues both on and off West End in London. He was named in 2008’s Stage 100 list of leading figures involved with the Edinburgh fringe, and 2010’s Stage 100 list of the most influential people in British theatre.

Excerpt. © Reprinted by permission. All rights reserved.

Introduction

This book is a practical guide to getting started in theatre production. I write from the perspective of being a relative newcomer myself, entering my tenth year as a professional producer around the time this book is published. Hopefully I am still close enough to the starting blocks to remember what it’s like for a novice producer.
This book is not a manual on how to produce massive commercial shows. Instead I write about what I know, which is how to put on a show at the smaller-scale end of the spectrum, with a few diversions into considering larger scale shows. My background is that I took the fairly unorthodox route of producing professionally without having `done time’ as an assistant or intern for a more established producer.
I was lucky to be hired as a part-time administrator for theatre company Ophaboom at the start of my career, whilst also pursuing my own projects. I soon grew into more of a producing role for the company. They appreciated having someone else around to arrange their tours, and keep the company’s momentum going whilst they were busy per- forming their shows around the world. And I appreciated the opportunity to do all these things for a theatre company who always delighted audiences with their shows.
Every producer has a different path – but I guess if I had the opportunity to replay my early career, I would have found time to work as an assistant producer on a commercial show, as that would have given me a broader base of experience. Instead, the first big commercial production I was involved with was one that I produced. Undoubtedly, I’d have done a better job with that show if I wasn’t discovering so many things for the first time whilst trying to create the show. My loss is your gain, because this early career path lends itself to a clarity about what lessons I learnt the hard way. Hopefully this book will go some way to preventing you from slipping up in the same way as you start out.
On the subject of what you need to know and what hap- pens when you make a mistake: I think that whatever scale of show you’re trying to put on, the basics of producing are the same. But I would suggest that it makes sense to learn about producing by making mistakes on a small show rather than a big one.
For those readers who are keen to find out more about the intricacies of staging big commercial shows, I can recommend the similarly named guide So, You Wanna Be A Producer?!, which is available for free download from the website of the theatrical development and investment charity Stage One.
Indeed, it is useful for a producer to read the excellent sister titles in the So You Want To Be… series, to understand the perspective of actors, directors, playwrights and so on. I also hope that this book will be useful reading for people who are not aspiring producers, but want to understand producing, or are called upon to produce a show for what- ever reason. Whilst the book is written with reference mainly to professional shows, hopefully much of its con- tents can also be helpful to students, amateurs and people involved in putting on fringe or profit-share shows.
The producer’s job can be a mysterious one. This is probably because the best producers are the invisible ones, who make it look effortless and obvious that their shows are successes. Producing isn’t easy – but it isn’t impossible either. And the fact that it is difficult greatly increases the buzz you’ll experience when you have a hit on your hands.
On your way to that goal, fortunately the theatre business enjoys a hugely collaborative spirit. So you shouldn’t hesitate to ask for guidance from other producers and practitioners when something does start to feel impossible. I hope this book can offer a helping hand along the way.

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