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Organizations in the Face of Crisis: Managing the Brand and Stakeholders 2013th Edition
Author(s): Dennis W. Tafoya (Author)
- Publisher: Palgrave Macmillan
- Publication Date: 20 Mar. 2013
- Edition: 2013th
- Language: English
- Print length: 195 pages
- ISBN-10: 1137306955
- ISBN-13: 9781137306951
Book Description
Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.
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About the Author
Dennis W. Tafoya is the president of CompCite, Inc.
