Smart Finance: Leveraging AI for Enhanced Financial Planning and Analysis
Author(s): Christian Martinez (Author)
Publisher: Wiley
Publication Date: May 4, 2026
Edition: 1st
Language: English
Print length: 272 pages
ISBN-10: 1394369166
ISBN-13: 9781394369164
Book Description
Supercharge your financial planning and analysis with AI
Smart Finance: Leveraging AI for Enhanced Financial Planning and Analysis, by Christian Martinez, is an essential guide for finance professionals ready to harness AI’s transformative capabilities. Martinez draws on his extensive experience as a finance executive responsible for implementing AI solutions in global enterprises to bring you a hands-on strategy guide for building new and exciting financial planning and analysis capabilities. You’ll learn to deliver faster insights, tighter forecasts, and more focused recommendations while your competitors struggle to keep pace. You’ll also discover how commercially available AI tools like ChatGPT, Python, and automation platforms can revolutionize every aspect of financial planning and analysis – from monthly closes to strategic decision-making.
The book provides a comprehensive roadmap through the four levels of analytics – descriptive, diagnostic, predictive, and prescriptive – showing you how AI can expand and enhance your professional offerings at each stage. Martinez demystifies complex technologies, explaining machine learning, large language models, and generative AI in practical terms that connect directly to daily finance work.
Instead of assuming an extensive technical or coding background, Smart Finance teaches you how to communicate effectively with AI tools through prompt engineering, showing you how to generate Python code without programming knowledge. It explains how to build automated workflows using code-based and no-code solutions. Along the way, you’ll find real-world use cases drawn from the author’s work with over 15000 professionals that highlight how you can apply the book’s lessons in your own work, today.
Explore:
Master prompt engineering techniques specifically designed for financial planning, forecasting, and analysis workflows
Generate Python scripts through AI to automate data cleaning, report building, trend analysis, and forecasting without programming expertise
Build AI-enhanced dashboards and reports that deliver executive summaries, variance commentary, and diagnostic insights in minutes instead of hours
Implement predictive analytics using tools like Prophet and scikit-learn with AI-generated support to create accurate revenue, cost, and cash flow forecasts
Automate repetitive FP&A tasks using Power Query, n8n, Make, Zapier, and other workflow tools to dramatically reduce month-end cycles
Smart Finance is perfect for CFOs, financial analysts, FP&A managers, controllers, and finance executives interested in offering more agile, accurate, and forward-looking services. It’s also a must-read for business leaders, data scientists, and AI enthusiasts interested in taking advantage of the extraordinary potential of artificial intelligence in financial applications. You’ll find actionable capabilities to accelerate analysis, improve forecast accuracy, and elevate your strategic contribution to your clients and your company that will change the way you work, forever.
Editorial Reviews
From the Inside Flap
Christian Martinez brings his experience implementing AI solutions at global enterprises to show finance professionals how to transform their capabilities using commercially available tools. Drawing on insights from training over 15,000 professionals through LinkedIn Learning courses, Martinez delivers a hands-on strategy guide for building AI-enhanced financial planning and analysis functions. You’ll learn to deliver faster insights, tighter forecasts, and more focused recommendations using ChatGPT, Python, and automation platforms.
Smart Finance provides a comprehensive roadmap through the four levels of analytics―descriptive, diagnostic, predictive, and prescriptive―demonstrating how AI expands professional offerings at each stage. You’ll discover prompt engineering techniques designed specifically for financial workflows, enabling you to generate Python scripts for data cleaning, report building, and trend analysis without programming expertise. The book explains machine learning, large language models, and generative AI in practical terms connected directly to daily finance work.
Build AI-enhanced dashboards that deliver executive summaries, variance commentary, and diagnostic insights in minutes rather than hours. Implement predictive analytics using Prophet and scikit-learn to create accurate revenue, cost, and cash flow forecasts. Automate repetitive FP&A tasks using Power Query, n8n, Make, and Zapier to dramatically reduce month-end cycles. Real-world use cases throughout the book show exactly how to apply these techniques in your own work immediately.
Smart Finance is essential for CFOs, financial analysts, FP&A managers, controllers, and finance executives seeking to offer more agile, accurate, and forward-looking services. Business leaders, data scientists, and AI enthusiasts will also find valuable guidance on harnessing artificial intelligence for financial applications, regardless of their current technical background or coding experience.
From the Back Cover
‘No one bridges the gap between finance and data science quite like Christian. He turns complex analytics into practical tools that drive smarter, faster decisions for CFOs and FP&A leaders.’ Nicolas Boucher, Founder, AI Finance Club
Transform financial planning and analysis with AI tools you can use today
Smart Finance: Leveraging AI for Enhanced Financial Planning and Analysis shows finance professionals how to harness ChatGPT, Python, and automation platforms to revolutionise every aspect of their work. From monthly closes to strategic decision-making, you’ll discover how commercially available AI tools can deliver faster insights, tighter forecasts, and more focused recommendations while competitors struggle to keep pace with evolving demands.
Navigate the four levels of analytics―descriptive, diagnostic, predictive, and prescriptive―with AI enhancing your capabilities at each stage. Learn prompt engineering techniques for financial workflows, generate Python code without programming knowledge, and build automated workflows using both code-based and no-code solutions. Create AI-enhanced dashboards delivering executive summaries and variance commentary in minutes and implement predictive analytics for accurate forecasting.
Written for CFOs, financial analysts, FP&A managers, controllers, and finance executives ready to transform their services, Smart Finance requires no technical or coding background. Business leaders and AI enthusiasts will also discover how to leverage artificial intelligence for practical financial applications.
About the Author
CHRISTIAN MARTINEZ is Senior Manager of Finance Transformation at Kraft Heinz, where he defines and drives global finance analytics strategy. A trusted voice among senior finance leaders and CFOs with 45,000 LinkedIn followers, Martinez has trained over 15,000 professionals through LinkedIn Learning courses on AI and finance topics. He was named to Accounts Daily’s 30 under 30 in Finance & Accounting and was a finalist for Young Leaders in Finance Australia’s Entrepreneur of the Year. Martinez speaks frequently at major conferences including World Summit AI and the World Finance Forum.