Connecting Organizational Silos: Taking Knowledge Flow Management to the Next Level with Social Media (Wiley and SAS Business Series)

“As you try to move along the continuum of knowledge flow, going from communication to collaboration to innovation to speed of innovation in your organization, you will not find a better primer than this book on how to do it. I recommend it highly.”
—From the Foreword by Robert H. Buckman, former CEO of Buckman Laboratories, and author of Building a Knowledge-Driven Organization

It’s time to put social media to work for your business

Offering practical and specific guidance on what to do—and not do—when introducing social media in your organization, Connecting Organizational Silos offers a nuts-and-bolts look at how to get started in social media and drive it to success.

Approaching social media within the enterprise from a knowledge flow management perspective, this concise, easy-to-read guide examines:

• The principles of knowledge flow and the development of social media tools
• How you can introduce your organization to social media tools and platforms
• Social media: your business’s new super-watercooler
• Mobilizing your social media evangelizers
• Why social media is about more than just socializing
• Choosing the right KPIs for your business

We are moving toward a global arena where it has become necessary to share knowledge across an entire organization. Enhance the performance of Enterprise Social Networks in your business. Learn to guide knowledge flows in your organization. Find out how social media can lead to dynamic success in your organization with Connecting Organizational Silos: Taking Knowledge Flow Management to the Next Level with Social Media.

Social media is here to stay as it relates to the key principles of human communication. People want to interact with each other. The easier it becomes to interact and the more value people get from those interactions, the more likely it will be that they will interact—in spite of any geographic or organizational boundaries. Through the movement of knowledge within the business organization, value is created. The challenge is how to establish the flow of knowledge and surmount organizational hindrances.

Written by knowledge management leader Frank Leistner, Connecting Organizational Silos discusses the creation within your organization of a flourishing community that manages change and flows adaptively under the guidance of people who have the passion and vision to make it a success. The external success of social media has created the increasingly widespread wish to use such technology within the borders of organizations, including—but not limited to—businesses.

Using multiple case studies taken from both large and small companies, Connecting Organizational Silos reveals:

• Why you should care about social media
• How an Enterprise Social Network (ESN) can provide value to your organization and enhance organizational communication
• The life cycle of the ESN
• Advice on measuring and reporting
• Guidance on how to choose proper key performance indicators
• The technologies likely to influence next generations of platforms, and what that means for your own initiative

Developed for knowledge managers, CIOs, CKOs, and CEOs, this book is the ultimate guide to putting social media to work in your company, making it possible for knowledge to flow within your organization and to connect silos for efficient, dynamic communication and effective cross-learning.