Edward doesn’t just think. He is a one-man global industry, whose work is gospel in government, universities, schools, corporates and even prisons all over the world ― Times 2
The master of creative thinking ―
Independent on Sunday
Edward de Bono is a cult figure in developing tricks to sharpen the mind ―
The Times
Edward de Bono is a toolmaker, his tools have been fashioned for thinking, to make more of the mind ―
Peter Gabriel Published On: 2003-12-22
de Bono’s work may be the best thing going in the world today ―
George Gallup, originator of the Gallup Poll
The guru of clear thinking ―
Marketing Week
From the Inside Flap
Whether as an individual, business executive or director, you are looking to be the best, this is the book that could improve your company, your career – and your life.
Values are central to everything: the purpose of any business or government organisation is to deliver value and, increasingly, we seek this in our personal lives as well. Yet values are vague and intangible. In this groundbreaking book Edward de Bono reveals an exciting but simple framework, for individuals and business leaders alike, for making creative, effective decisions, based on embracing key values the focus of the 21st century.
Offering sound advice on decision-making and better thinking practice, The Six Value Medals thwarts traditional thinking habits, demonstrates how you can deal with values in a much more definite way and enables you to highlight your strengths while pinpointing areas for improvement, helping you and your company become more successful.
It s time to start using the Six Value Medals.
From the Back Cover
Whether as an individual, business executive or director, you are looking to be the best, this is the book that could improve your company, your career – and your life.
Values are central to everything: the purpose of any business or government organisation is to deliver value and, increasingly, we seek this in our personal lives as well. Yet values are vague and intangible. In this groundbreaking book Edward de Bono reveals an exciting but simple framework, for individuals and business leaders alike, for making creative, effective decisions, based on embracing key values – the focus of the 21st century.
Offering sound advice on decision-making and better thinking practice, The Six Value Medals thwarts traditional thinking habits, demonstrates how you can deal with values in a much more definite way and enables you to highlight your strengths while pinpointing areas for improvement, helping you and your company become more successful.
It’s time to start using the Six Value Medals.
About the Author
Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard.
In 1967 de Bono invented the now commonly used term ‘lateral thinking’ and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike.
www.debono.com
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