Wow! eBook
Sidestep & Twist: How to create hit products and services that people will queue up to buy
Author(s): James Gardner (Author)
- Publisher: Marshall Cavendish International Asia Pte Ltd
- Publication Date: 15 Nov. 2011
- Language: English
- Print length: 256 pages
- ISBN-10: 9814351105
- ISBN-13: 9789814351102
Book Description
How does Apple win when Microsoft spends 4-5 times as much every year on R&D? How did an unknown band without a record deal manage to fill New York’s Madisonn Square Garden on three separate occasions? Why did it take 200 years between the invention of the steam engine and the start of the industrial revolution? Sidestep and Twist answers these and other questions, and provides the tools that will let you create products that people will queue up to buy.
Editorial Reviews
Review
Sidestep and Twist isn’t anti-innovation, but challenges the notion that all ideas are good just because they are new. Innovation is making new ideas useful. Gardner’s book will make anyone involved in doing transformation rethink what they’re doing –Max Mckeown, Author of The Truth About Innovation, The Strategy Book and Adaptability
Forget everything you think you know about innovation. Gardner proves that innovation can be mastered – breaking down the myths that stand in the way of value creation. This book will fundamentally change how organisations compete in the 21st Century –Gabe Zichermann, Author of Game Based Marketing and Gamification by Design
I predict Sidestep and Twist’s common sense approach to innovation success at scale will leave a lot of innovation gurus exposed like the proverbial emperor. If they’re clever, they will grab a copy of this book and shout Eureka as they run naked for cover! –Annalie Killian, Catalyst for Magic at AMP Australia
About the Author
James Gardner has run the largest innovation programmes in the public and private sector. He is present Chief Strategy Officer at crowd innovation company Spigit, and lives in London
