Short Introduction to Strategic Management

‘Andersen provides a whistle stop tour of strategy, more useful to the partially knowledgeable than the complete beginner. The text is readable and authoritative. With more than 300 references, little is left out. A valuable addition to your bookshelf.’ Andrew Campbell, Ashridge Strategic Management Centre

‘This book gives a comprehensive overview of the difficulties and options in defining and implementing successful and resilient business strategies. Organizations differ and conditions change, so there is no one-size-fits-all approach as demonstrated in the book. Yet, it provides strong guidelines as to where to ‘look’ for relevant solutions and approaches.’ Hans Læssøe, The LEGO Group

‘The integrative strategy approach where autonomous entrepreneurial initiatives interact with central strategy making processes to form a dynamic system is interesting … it provides a useful framework for thinking about how to set up a responsive organization.’ Robert A. Burgelman, Edmund W. Littlefield Professor of Management, Stanford University