
Sharkonomics: How to Attack Market Leaders
Author(s): Stefan Engeseth (Author)
- Publisher: Marshall Cavendish International Asia Pte Ltd
- Publication Date: 15 Feb. 2012
- Language: English
- Print length: 192 pages
- ISBN-10: 9814346349
- ISBN-13: 9789814346344
Book Description
Editorial Reviews
Review
Stefan’s Sharkonomics speech was presented in a very charismatic way. To draw parallels between corporate and sharks behavior created discussions and a new way of thinking. Stefan offered a lecture filled with energy, creativity, experience and participation from the audience. Something I can highly recommend for upcoming events!– Christoffer Blomberg, Marketing Manager of The Swedish American Chamber of Commerce in San Francisco and Silicon Valley
Stefan Engeseth brings Sharkonomics to life with quick witted-analyses, personal presence, and an uncanny talent for interacting with the audience.– Maria Bergman, President of Swedish American Chamber of Commerce Chicago
Stefan Engeseth rocked it at last nights lecture on his thought provoking Sharkonomics speech. I liked your combination of humor and directness when it came to looking at an opportunity or in your parlance, shark food –Eric Snelz, President, The American Marketing Association, Phoenix Chapter
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