Sharkonomics: How to Attack Market Leaders

Sharkonomics: How to Attack Market Leaders book cover

Sharkonomics: How to Attack Market Leaders

Author(s): Stefan Engeseth (Author)

  • Publisher: Marshall Cavendish International Asia Pte Ltd
  • Publication Date: 15 Feb. 2012
  • Language: English
  • Print length: 192 pages
  • ISBN-10: 9814346349
  • ISBN-13: 9789814346344

Book Description

Sharks are nature’s most revered and feared killing machines. But if you study the behaviour of sharks, you will learn they are also highly strategic and efficient in the way they survive and thrive in nature’s competitive environment. Inspired by the shark s evolved (over 420 million years) instincts and strategic moves, this book provides businesses with 10 ways on how to attack the market leaders, and take market share, in your sector. Move or Die , Strike Unpredictably , Timing is the Key , Develop a Sensory System , Hunt in Packs , Locate the Blind Spots to Attack these are some of the key ways to make shark food out of market leaders. Sharkonomics provides an inspiring perspective on competing in business and how companies of any size can create a presence for themselves in their market.

Editorial Reviews

Review

Stefan’s book Sharkonomics is blood for sharks and steel cages for their prey– David Charron, Haas School of Business, UC Berkeley

Stefan’s Sharkonomics speech was presented in a very charismatic way. To draw parallels between corporate and sharks behavior created discussions and a new way of thinking. Stefan offered a lecture filled with energy, creativity, experience and participation from the audience. Something I can highly recommend for upcoming events!– Christoffer Blomberg, Marketing Manager of The Swedish American Chamber of Commerce in San Francisco and Silicon Valley

Stefan Engeseth brings Sharkonomics to life with quick witted-analyses, personal presence, and an uncanny talent for interacting with the audience.– Maria Bergman, President of Swedish American Chamber of Commerce Chicago

Stefan Engeseth rocked it at last nights lecture on his thought provoking Sharkonomics speech. I liked your combination of humor and directness when it came to looking at an opportunity or in your parlance, shark food –Eric Snelz, President, The American Marketing Association, Phoenix Chapter

About the Author

Stefan Engeseth is one of Europe’s most radical marketing thinkers and consultants. He is the author of One and The Rise of PR and the Fall of Advertising, and speaks and lectures regularly around the world.

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