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Second Century – Reconnecting Customer and Value Chain Through Build–to–Order Mass and Lean Production in the Auto Industry: Reconnecting Customer and … in the Auto Industry
Author(s): Matthias Holweg (Author), Fritz K Pil (Author)
- Publisher: MIT Press
- Publication Date: 16 Sept. 2005
- Language: English
- Print length: 238 pages
- ISBN-10: 0262582627
- ISBN-13: 9780262582629
Book Description
How the auto industry can replace obsolete strategies dating to Henry Ford’s era with a system that reconnects customers to the value chain: a build-to-order model centered on process, product, and volume flexibility.
Editorial Reviews
Review
The Second Century provides a comprehensive look at the dysfunctional nature of current value-chain strategies.
—Impact
This book is more important to the industry than The Machine That Changed the World.
—Autofieldguide.com
About the Author
Matthias Holweg is Lecturer at the Judge Institute of Management, University of Cambridge.
Frits K. Pil is Assistant Professor at the Katz Graduate School of Business and a Research Scientist at the Learning Research and Development Center, University of Pittsburgh.
