Search Engine Optimization All-in-One For Dummies 3rd Edition
Author(s): Bruce Clay (Author)
Publisher: For Dummies
Publication Date: 9 Oct. 2015
Edition: 3rd
Language: English
Print length: 800 pages
ISBN-10: 1118921755
ISBN-13: 9781118921753
Book Description
The most comprehensive coverage of search engine optimization
In Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In minibooks that cover the entire topic, you’ll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more.
If SEO makes your head spin, this no-nonsense guide makes it easier. You’ll get the lowdown on how to use search engine optimization to improve the quality and volume of traffic on your website via search engine results. Cutting through technical jargon, it gets you up to speed quickly on how to use SEO to get your website in the top of the rankings, target different kinds of searches, and win more industry-specific vertical search engine results!
Includes new and updated material, featuring the latest on Bing!, Google instant search, image search, and much more
Covers SEO and optimizing servers for SEO
Provides important information on SEO web design
Shows you how to use SEO to stay “above the fold”
If you’re a website owner, developer, marketer, or SEO consultant, Search Engine Optimization All-in-One For Dummies, Third Edition is the only resource you need to beat the competition.
Editorial Reviews
From the Inside Flap
9 BOOKS IN 1
How Search Engines Work
Keyword Strategy
Competitive Positioning
SEO and Mobile Web Design
Creating Content
Linking
Optimizing the Foundations
Analyzing Results
International SEO
Master search engine optimization to grow traffic and sales!
Does the whole topic of search engine optimization make you dizzy? Relax and grab this book! It breaks this huge topic into manageable chunks with nine minibooks, each covering one important part of SEO. And it’s fully updated with the latest on Google, mobile search, international SEO image search, optimizing servers for SEO, and much more.
Begin with the basics get a handle on how search engines work, the most popular ones, and where you want to be in the results
The magic of keywords discover how to choose keywords and use keyword tools
Get competitive use competitive research techniques and tools and apply what you’ve learned
Make search engines love your site design search engine-friendly and mobile-friendly websites
Create compelling content direct your content toward your target audience and use SEO to build your brand
Go deeper find out why your server and domain name are important
See how it’s working use web metrics and analytics to explore and track your SEO success
Branch out use international search engines and tailor your message for overseas markets
Open the book and find:
Common threads among search engines
Mobile users’ search patterns
Tips for getting your site into the right results
Advice on using keywords
Competitive research techniques
How to make your site mobile-friendly
Social media optimization
A guide to training
From the Back Cover
9 BOOKS IN 1
How Search Engines Work
Keyword Strategy
Competitive Positioning
SEO and Mobile Web Design
Creating Content
Linking
Optimizing the Foundations
Analyzing Results
International SEO
Master search engine optimization to grow traffic and sales!
Does the whole topic of search engine optimization make you dizzy? Relax and grab this book! It breaks this huge topic into manageable chunks with nine minibooks, each covering one important part of SEO. And it’s fully updated with the latest on Google, mobile search, international SEO image search, optimizing servers for SEO, and much more.
Begin with the basics get a handle on how search engines work, the most popular ones, and where you want to be in the results
The magic of keywords discover how to choose keywords and use keyword tools
Get competitive use competitive research techniques and tools and apply what you’ve learned
Make search engines love your site design search engine-friendly and mobile-friendly websites
Create compelling content direct your content toward your target audience and use SEO to build your brand
Go deeper find out why your server and domain name are important
See how it’s working use web metrics and analytics to explore and track your SEO success
Branch out use international search engines and tailor your message for overseas markets
Open the book and find:
Common threads among search engines
Mobile users’ search patterns
Tips for getting your site into the right results
Advice on using keywords
Competitive research techniques
How to make your site mobile-friendly
Social media optimization
A guide to training
About the Author
Bruce Clay has been a search engine optimization consultant since before there was Google. He has been cited as an expert by USA Today and his website, www.bruceclay.com, is referenced in the User’s Guide to the Internet at The National Archives as a resource for website promotion tactics and tools.
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