Wow! eBook
School Communication That Works: A Patron-focused Approach to Delivering Your Message
Author(s): Kenneth S. DeSieghardt (Author)
- Publisher: R&L Education (UK)
- Publication Date: 19 Sept. 2013
- Edition: Illustrated
- Language: English
- Print length: 146 pages
- ISBN-10: 1475805829
- ISBN-13: 9781475805826
Book Description
Based on more than 20 years of research data, and filled with real-life examples and specific recommendations, School Communication that Works explains what your patrons really care about (and wish you’d talk more about), what they are only somewhat interested in, and what makes them tune you out.
Highlights of the book:
An easy-to-follow organizing principle (The Patron Information Pyramid™) that sorts school communication topics into three categories – Essential, Important, and As-Needed.Case studies that show the findings in action, drawn from more than 20 years of research with school districts of all shapes, sizes and levels of wealth.Information targeted to special communications situations, such as Hot Topics and Crisis Communications, all focused on how patrons would like their school districts to communicateA summary of Key Points at the end of each chapter, providing an “at a glance” review of the information shared.
Editorial Reviews
Review
Ken DeSieghardt is an essential partner in any public relations project. From helping you build the conceptual framework and establishing research parameters, through analysis and interpretation of the data, his expertise and insights are unmatched.
Ken DeSieghardt knows public relations and knows schools. This book contains great insight and practical advice on communicating effectively with school district patrons. It’s a must-read for anyone involved in strengthening school/community relations.
Ken DeSieghardt knows the territory, and he is clear about how to help us really link with our stakeholders. Doing less is malpractice–doing too much is just noise.
This book will make you call a “time out” on your communication effort. Most of today’s books tout the latest tech innovation to improve your program. But, even great tech advances won’t help you the way this book will, because it gets to the core of great school communication. It focuses on messages that will be understood and appreciated by your audiences. It is based on more than 20 years of research in school communities, and Ken DeSieghardt’s advice will increase the clout of your communication messages. It will help convince your communities to support and maintain their schools — a goal that is needed more than ever, as we navigate our way through new waves of competition and criticism in our school communities.
