Wow! eBook
SAP C/4HANA: An Introduction 2nd Edition
Author(s): Drew Messinger-Michaels (author) Sanjjeev K. Singh (author) (Author)
- Publisher: SAP PRESS (a division of Rheinwerk Publishing)
- Publication Date: 30 April 2019
- Edition: 2nd
- Language: English
- Print length: 383 pages
- ISBN-10: 1493218093
- ISBN-13: 9781493218097
Book Description
Dive into the new SAP C/4HANA suite. Understand how SAP C/4HANA handles marketing, commerce, sales, service, and customer data processes-and identify which solutions fit your organization’s CX needs. Then explore integrations to SAP S/4HANA, extensions using SAP Cloud Platform, and applied artificial intelligence using SAP Leonardo. Learn how can serve your customers better-from the demand chain all the way down to the supply chain! Key Features: Get to know SAP C/4HANA, the new SAP Customer Experience suite. Explore marketing, commerce, sales, service, and customers.
Editorial Reviews
About the Author
Sanjjeev K. Singh is a managing partner at ASAR America. He has 17 years of experience working as a consultant on SAP CRM, SAP Hybris Cloud for Customer, and SAP ERP Sales and Distribution projects. In his current role, he works as an SAP CRM and SAP Hybris Cloud for Customer solution architect and lead consultant.
Drew Messinger-Michaels co-created the Functional Consulting and Business Value Consulting groups within SAP Hybris Expert Services, along with offerings such as the Commerce Capabilities Workshop, Solr Workshop, Roles and Permissions Workshop, Hybris Health Check, and Functional Analyst Certification. He writes and podcasts about arts, culture, and technology, online and elsewhere.
Sven Feurer is the senior director of product management for the SAP C/4HANA suite. In his current role, he is leading the adoption of intelligent technologies and analytics across SAP C/4HANA. With more than 13 years of experience in various roles, Sven has a broad set of expertise with the SAP Customer Experience portfolio as well as technical knowledge of enterprise architecture and cloud platform technologies. For years, Sven has been driving strategic programs and rollout activities in the context of CRM and customer experience, as well as supporting long-term customer relationships and strategic business development.
Thomas Vetter is the senior vice president for development of SAP C/4HANA.
