Wow! eBook
Running a Food Truck For Dummies Original Edition
Author(s): Richard Myrick (Author)
- Publisher: John Wiley & Sons
- Publication Date: 3 Aug. 2012
- Edition: Original
- Language: English
- Print length: 360 pages
- ISBN-10: 111828738X
- ISBN-13: 9781118287385
Book Description
A new generation of street food lovers are lining up at food trucks and food carts. Though the idea is a long–standing part of American and world culture, the street food industry has never enjoyed so much popularity or publicity. With lower start–up costs than traditional “store front” restaurants, food trucks offer a unique opportunity to entrepreneurs in a business climate where credit is tight and capital is scarce. In Running a Food Truck For Dummies, you′ll get all the delicious details needed to start your own food truck business quickly, affordably, and successfully.
Whether you′re one for the nearly 3 million owners and operators of existing food truck businesses or a chef, foodie, or gourmand interested in starting your own mobile restaurant endeavor, Running a Food Truck For Dummies Original Edition helps you find your food niche, follow important rules of conducting business on the road, outfit your moving kitchen, meet safety and sanitation requirements, and much more.
- Help starting and creating a business plan
- Advice on creating a mobile menu, choosing and outfitting a vehicle, setting prices, and hiring help
- Everything you need to know about licenses, permits, zoning, parking, and other considerations
- Coverage of using Social Media advertising,such as Facebook and Twitter, to market your food truck business
From choosing and outfitting a business vehicle to franchising and everything in between, Running a Food Truck For Dummies Original Edition shows foodies everything they need to know to get their business moving toward success!
Editorial Reviews
From the Back Cover
The easy way to drive your food truck business to success
Whether you′re the owner of an existing food truck business or a chef, foodie, or gourmand interested in starting your own mobile restaurant endeavor, Running a Food Truck For Dummies Original Edition helps you find your food niche, follow important rules of conducting business on the road, outfit your moving kitchen, meet safety and sanitation requirements, and much more.
- Meals on wheels get a crash course on starting your own food truck business, with advice on deciding which kind of truck to run and researching your local marketplace
- Drive your business forward discover all the steps of developing your idea and turning it into a reality, from writing a business plan to presenting your truck and everything in between
- Start your engines create your menu, stock your truck, find (and train) the best employees, and set up an office that′ll keep your business running
- Hit the road keep your business running smoothly with advice on maintaining a clean, safe truck and using feedback effectively
- Honk for social media find out how to harness public relations and social media to share your message and build your following
Open the book and find:
- Advice on choosing the type of food truck to run
- The 4–1–1 on researching the food truck marketplace
- Legal information to help you play by the rules
- Tips on finding a location to park your truck and sell your food
- Guidance on logo design and vehicle presentation
- The scoop on menu creation, layout, and pricing
- Hints for public relations and social media
- How to build and retain a following
Learn to:
- Find your niche, create a menu, and set prices
- Choose and outfit a vehicle
- Build a business plan to set yourself up for success
- Use Facebook® and Twitter® to market your business
About the Author
Richard Myrick is one of the foremost thought leaders on the mobile food industry. He is editor–in–chief and founder of Mobile Cuisine Magazine (www.mobile–cuisine.com), a central resource for mobile street food information.
