Risky is the New Safe: The Rules Have Changed . . .

Risky is the New Safe: The Rules Have Changed . . . book cover

Risky is the New Safe: The Rules Have Changed . . .

Author(s): Randy Gage (Author)

  • Publisher: Wiley
  • Publication Date: 7 Dec. 2012
  • Edition: 1st
  • Language: English
  • Print length: 176 pages
  • ISBN-10: 111848147X
  • ISBN-13: 9781118481479

Book Description

THE NEW YORK TIMES BESTSELLER and #1 WALL STREET JOURNAL BESTSELLER

Risky Is the New Safe is a different kind of book for a different kind of thinking―a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question premises, and be a contrarian.

Disruptive technology, accelerating speed of change and economic upheaval are changing the game. The same tired, old conventional thinking won’t get you to success today. Risky Is the New Safe will change the way you look at everything! You’ll view challenges―and the corresponding opportunities they provide―in entirely new and exciting ways. You’ll recognize powerful new gateways to creating wealth.

In this mind-bending book you’ll discover:

  • How mavericks like Steve Jobs, Richard Branson, and Mark Cuban think differently―and what you can learn from them;
  • The six-month online course that could allow you to earn more than a Ph.D.;
  • How social media changes branding and marketing forever, and what that means for you;
  • What happens when holo-suites and virtual-reality sex come about, and how you need to prepare;
  • The new religion of ideas: How to become an “idea generator” and declare as a free agent; and,
  • What will cause the Euro, precious metals, and oceanfront real estate to collapse―and how that can make you rich!

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From the Inside Flap

The financial system is in shambles, disruptive technology is eliminating millions of jobs, and entire economies are failing. Things have changed and they’re never going back. This calamitous transformation is creating new and more daunting challenges—and great opportunities.

Risky is the New Safe lays out thought leader Randy Gage’s bold vision for how to prosper in the new economy. Gage reveals the tumultuous changes taking place in business, technology, and the economy—and the extraordinary challenges they are creating. More importantly, he shows how to turn those challenges into lucrative opportunities.

You’ll learn which jobs and business models will disappear forever, and how to position yourself to thrive in the emerging business cycles. You’ll discover how to think differently and develop the same mindset the world’s highest achievers harness for success.

From monkeys replacing human laborers to cloning, ocean-floor real estate development to asteroid mining, virtual-reality sex to holosuites, Gage provides fascinating insights into what the future holds and how people and companies can best prepare for it. You’ll discover why following conventional thinking will lead to failure, and how becoming a contrarian and critical thinker will allow you to create wealth.

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