Wow! eBook
Resume Writer’s Workbook: Marketing yourself Throughout the Job Search Process International Edition
Author(s): Stanley Krantman (Author)
- Publisher: South-Western Educational Pub
- Publication Date: 30 Jan. 2012
- Edition: International
- Language: English
- Print length: 288 pages
- ISBN-10: 0538497912
- ISBN-13: 9780538497916
Book Description
THE RESUME WRITER’S WORKBOOK, 4TH EDITION provides step-by-step guidance on creating outstanding resumes and preparing for the entire job search process. The text helps you develop a solid plan to market yourself to potential employers and includes comprehensive coverage of writing effective and eye-catching cover letters and performing online job searches.
Editorial Reviews
Review
1. The Changing Economy and Job Market. 2. Setting a Realistic Job Search Goal. 3. The Importance of the Resume. 4. Contact Information. 5. Career Objective. 6. Summary of Qualifications. 7. Professional Experience–Chronological. 8. Professional Experience–Functional. 9. Education. 10. Additional Qualifications. 11. References. 12. Putting it All Together–The Sequence of Your Resume Headings. 13. The Cover Letter and Other Job-Related Correspondence. 14. The Job Application and Skill Tests. 15. The Internet and Your Job Search. 16. Electronic Resumes, Portfolios, and Other New Resume Formats. 17. Networking–Uncovering the Hidden Job Market. 18. The Job Interview. 19. Your Personal Job Journal.
About the Author
While working on his Masters in Advertising at Northwestern University’s Medill School of Journalism, Stanley Krantman created a unique style of resume–incorporating rudimentary principles of marketing to the art of resume writing. Mr. Krantman believes that a resume should be viewed as a marketing document, advertising the talents of the prospective employee. A resume based on this approach will emphasize marketing fundamentals such as consumer benefits,” rather than merely provide a bland summary of work experience. His innovative approach helps job searchers create customized, top-notch resumes and develop an overall confidence that paves the way for success in the job search market. Mr. Krantman’s resume style was tested repeatedly while he ran Capital Writers, a successful resume company based in St. Louis. Besides working and lecturing in the field of job search, Mr. Krantman worked in the entertainment industry in Los Angeles both in Publicity and Marketing as well as being a screenwriting and script doctor for major feature film companies.”
