Wow! eBook
Resources, Efficiency and Globalization
Author(s): P. Dimitratos (Editor), M. Jones
- Publisher: Palgrave Macmillan
- Publication Date: February 12, 2010
- Language: English
- Print length: 530 pages
- ISBN-10: B0CZ1VFDJ8
- ISBN-13: 9780230278028
Book Description
International business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research conducted in different countries.
