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Resources, Efficiency and Globalization 1st ed. 2010 Edition
Author(s): P. Dimitratos (Editor), M. Jones
- Publisher: Palgrave Macmillan
- Publication Date: February 12, 2010
- Edition: 1st ed. 2010
- Language: English
- Print length: 353 pages
- ISBN-10: 1349314609
- ISBN-13: 9781349314607
Book Description
International business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research conducted in different countries.
Editorial Reviews
About the Author
DR PAVLOS DIMITRATOS Assistant Professor, Athens University of Economics& Business, Greece.
DR MARIAN P. JONES Professor, University of Glasgow, UK.
