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Research Paradigms, Television, and Social Behaviour
Author(s): Joy Keiko Asamen (Editor), Gordon L. Berry
- Publisher: SAGE Publications, Inc
- Publication Date: 26 Nov. 1997
- Edition: 1st
- Language: English
- Print length: 440 pages
- ISBN-10: 0761906541
- ISBN-13: 9780761906544
Book Description
Research Paradigms, Television, Social Behavior is a unique book that is designed to provide an understanding of television research from both the quantitative and qualitative perspectives. The volume provides a systematic analysis of the various research paradigms used in the study of television, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The book is useful for both undergraduate and graduate students because it presents information in a straightforward and engaging style, as well as provides concrete step-by-step examples of how to conduct major research and evaluation projects involving this medium. The book is also important for seasoned scholars and researchers, as well as professionals in the media industry.
Editorial Reviews
About the Author
Dr. Asamen received her doctorate in educational psychology, specializing in counseling psychology. She came to Pepperdine University after five years in psychiatric research at the Veterans Administration Medical Center in Brentwood and the UCLA Neuropsychiatric Institute. Her teaching interests are in areas of research methods and data analysis. She is a licensed psychologist in California.
