Wow! eBook
Relationship Marketing: Successful Strategies For The Age Of The Customer Reprint Edition
Author(s): Regis Mckenna (Author)
- Publisher: Basic Books
- Publication Date: May 21, 1993
- Edition: Reprint
- Language: English
- Print length: 262 pages
- ISBN-10: 0201622408
- ISBN-13: 9780201622409
Book Description
From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominateand ownthe market in the Age of the Customer.
Editorial Reviews
About the Author
Regis McKenna is the founder and chairman of Regis McKenna, Inc., an international marketing consulting firm headquartered in Palo Alto, California, He is also a general partner at Kleiner Perkins Caufield & Byers, a leading U.S. venture capital firm. He is an advisor to the Stanford Graduate School of Business and to the School of Government; a trustee at Santa Clara University; and a director for many private and public companies. He lectures extensively at universities and industry conferences worldwide.
