Redefining Public Relations in Emerging Markets: Regional Insights from Africa, South America and Asia

“Strategic Public Relations in Emerging Economies by editors Bosah, Hinson, and Adae provides a much needed and balanced overview of the relation between public and private perspectives.
The wide ranging selection of case studies provides examples for how PR professionals might find strategies for shaping public opinion.” (Lee Artz, Media Studies professor, Purdue University Northwest)

“The book Public Relations and Strategic Communications Management in Emerging Economies is a fundamental and important initiative for the literature in the area of public relations. The volume reflects on the main issues of strategic communication in emerging economies, mainly in countries in the global south. The result is an essential reading for public relations professionals and academics.” (Márcio Simeone Henriques, Professor of Public Relations and Postgraduate Studies in Communication, Universidade Federal de Minas Gerais, Brazil)

“This book provides an insightful and comprehensive analysis of public relations in emerging economies, blending public and private sector perspectives. Covering topics like crisis communication, digital transformation, and cultural nuances, it is an invaluable resource for PR practitioners, scholars, and students seeking to navigate complex regulatory environments and master innovative strategies in dynamic, fast-evolving markets.” (Ahmed Farouk Radwan, Associate Professor and Chair of the Public Relations Department of the University of Sharjah, United Arab Emirates)

“By addressing Strategic Public Relations in Emerging Economies, this book offers a distinct view from most published works in the area, allowing a broader framing of the phenomenon of strategic communication in both the public and private sectors.” (Alexandre Duarte, PhD, Professor UNIVERSIDADE NOVA de LISBOA, Invited Professor UNIVERSIDADE CATÓLICA PORTUGUESA Coordinator Advertising WG – SOPCOM Researcher UID ICNOVA – UNL)

“These two volumes provide an updated account of the evolving PR landscape across diverse regions, addressing cultural nuances, ethical challenges, and innovative strategies. The valuable insights offered are highly relevant for PR professionals, scholars, and students seeking to deepen their understanding of strategic communication in today’s dynamic and rapidly changing global markets.” (Dr. Xiaying Richard Xu, Associate Professor and Associate Head of Department of Communication, BNU-HKBU United International College)

This book explores the dynamics of public relations (PR) in emerging economies across Africa, South America, and Asia. Offering an in-depth examination of the cultural, political, and media landscapes that define PR practices in these regions, chapters highlight innovative approaches, challenges, and opportunities for both scholars and practitioners.

The authors explore the unique ways organisations address ethical dilemmas, respond to crises, and leverage purpose-driven campaigns to build trust and safeguard reputations. Offering insights into the integration of digital tools and AI in PR, the book explores the evolution of gender dynamics in leadership, the role of PR in addressing socio-environmental crises and stakeholder engagement.

A valuable resource for PR practitioners, academics, and students, this book bridges global trends with local adaptations, offering practical guidance and a thought-provoking analysis on the exciting and complex world of public relations in emerging economies.

Genevieve Bosah PhD is a Senior lecturer at the Department of Media and Communications, University of Hertfordshire, UK. She is an academic and a strategic communicator with more than 12 years of professional experience in Africa and Europe. She has worked with media institutions, governments and NGOs and is proficient in qualitative research, capacity development, strategy development and implementation as well as programme management, journalism and strategic communications.

Robert Ebo Hinson is Professor and Pro Vice-Chancellor at the Ghana Communication Technology University, Ghana. Robert has authored/edited several books and has over a hundred scientific publications to his credit. For the last twenty-five years he has consulted for and trained several public and private sector institutions globally in the general areas of Marketing, Sales, and Service Excellence; and served as well on the boards of local and international institutions.

Eric Kwame Adae PhD is Assistant Professor of Public Relations at Drake University School of Journalism and Mass Communication, US. He is an accredited public relations practitioner and was a communications consultant for over 15 years in Ghana. His research interests include responsible management, corporate social advocacy, corporate social responsibility, sustainability, critical public relations, and Afrocentricity.