Wow! eBook
Realizing Business Model Innovation: A Strategic Approach for Business Unit Managers
Author(s): Martin Trapp (Author)
- Publisher: Springer Gabler
- Publication Date: February 8, 2014
- Language: English
- Print length: 204 pages
- ISBN-10: 3658050950
- ISBN-13: 9783658050955
Book Description
Definition of business model innovation in established firms.- Placing business model innovation into the arena of corporate entrepreneurship.- A conceptual business model innovation process model.- Business model innovation management practices for business unit managers.
