Wow! eBook
Purple Cow: Transform Your Business by Being Remarkable
Author(s): Seth Godin (Author)
- Publisher: Penguin
- Publication Date: January 27, 2005
- Edition: First Edition
- Language: English
- Print length: 160 pages
- ISBN-10: 9780141016405
- ISBN-13: 9780141016405
Book Description
You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow.”Purple Cow” describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
