The Psychology of Sales Success: Learn to Think Like Your Customer to Clove Every Sale

Socrates’ maxim “Know Thyself” could be the salesperson’s credo: having a
clear understanding of your personal beliefs, fears, and behaviors gives
you the power to overcome obstacles to closing a sale. Doesn’t it stand to
reason that knowing your customer just as well will lead to unprecedented
sales success?

The Psychology of Sales Success explains the three psychological dynamics
that drive the sales process: understanding success, understanding your
customer, and understanding yourself. Featuring wisdom from leading
psychologists, psychiatrists, business school professors, successful
authors, and talented sales professionals, this prescriptive guide gives
you action steps for getting inside the heads of your customers and
balancing that knowledge with your own behavior to achieve increased sales.
You’ll discover how to:

Master the thinking habits of successful sales professionals and harness
their powers of concentration
Handle customer anger, procrastination, and rejection
Make confrontations work to your advantage
Double your listening abilities in just minutes-and become a better sales
person as a result
Lower your anxieties, reduce stress, and boost your confidence
You’ll innovatate, get fired up to sell, and win more sales. You’ll also
see how to manage negative feelings, deal with disappointment, and turn
things around to get back on track. With the proven tips and techniques in
The Psychology of Sales Success, you’ll think more like your customers and
adapt your personal style to sell to each and every one!

Know your customer, know success.

Socrates’ maxim “Know Thyself” could be the salesperson’s credo: having a clear understanding of your personal beliefs, fears, and behaviors gives you the power to overcome obstacles to closing a sale. Doesn’t it stand to reason that knowing your customer just as well will lead to unprecedented sales success?

The Psychology of Sales Success explains the three psychological dynamics that drive the sales process: understanding success, understanding your customer, and understanding yourself. Featuring wisdom from leading psychologists, psychiatrists, business school professors, successful authors, and talented sales professionals, this prescriptive guide gives you action steps for getting inside the heads of your customers and balancing that knowledge with your own behavior to achieve increased sales. You’ll discover how to:

• Master the thinking habits of successful sales professionals and harness their powers of concentration
• Handle customer anger, procrastination, and rejection
• Make confrontations work to your advantage
• Double your listening abilities in just minutes-and become a better sales person as a result
• Lower your anxieties, reduce stress, and boost your confidence

  You’ll innovatate, get fired up to sell, and win more sales. You’ll also see how to manage negative feelings, deal with disappointment, and turn things around to get back on track. With the proven tips and techniques in The Psychology of Sales Success, you’ll think more like your customers and adapt your personal style to sell to each and every one!

  (Back Cover Copy)

  Think your way to better sales!

  Sales guru Gerhard Gschwandtner brings together the experiences and knowledge of leading psychologists, top sales people, professors, and other business professionals, providing valuable insight into the psychological dynamics of the sales process and techniques for enhancing your relationships with your customers. The Psychology of Sales Success gives you the keys to closing the sale every time:

  Develop a winning attitude * Master the inner game of selling * Sell to different personality types * Make problems work for you * Get control of stress and boost your sales * Overcome burnout and complacency * Become more action oriented * Get into the “Do it Now” habit-starting today!

  Get more Selling Power!

  SellingPower.com