Program Or Be Programmed: Eleven Commands for the AI Future 2nd Edition

Program Or Be Programmed: Eleven Commands for the AI Future 2nd Edition book cover

Program Or Be Programmed: Eleven Commands for the AI Future 2nd Edition

Author(s): Douglas Rushkoff (Author)

  • Publisher: OR Books
  • Publication Date: 14 Nov. 2024
  • Edition: 2nd
  • Language: English
  • Print length: 200 pages
  • ISBN-10: 1682194353
  • ISBN-13: 9781682194355

Book Description

A deep dive into one of this century’s most potent questions: do we direct technology, or do we let ourselves be directed by it?

This compact new edition of a paradigmatic text packs a big and actionable punch. Updated with a new section on the unique challenges posed by AI, Program or Be Programmed presents a spirited, accessible poetics of new media. On these pages (and screens), Rushkoff picks up where Marshall McLuhan left off, helping readers recognize programming as the new literacy of the digital age.

The debate over whether the internet is good or bad for us fills the airwaves and the blogosphere. But for all the heat of claim and counter-claim, the argument is essentially beside the point: it’s here; it’s everywhere. The real question is, do we direct technology, or do we let ourselves be directed by it and those who have mastered it? “Choose the former,” writes Rushkoff, “and you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you get to make.” In eleven “commands,” Rushkoff provides cyberenthusiasts and technophobes alike with the guidelines to navigate this new universe.

Editorial Reviews

Review

“Read this before and after you Tweet, Facebook, email or YouTube.”
—Howard Rheingold

“Douglas Rushkoff is one of the great thinkers—and writers—of our time.”
—Timothy Leary

“Rushkoff is damn smart. As someone who understood the digital revolution faster and better than almost anyone, he shows how the internet is a social transformer that should change the way your business culture operates.”
—Walter Isaacson

“Rushkoff’s message is clear: reclaiming control over digital identities is crucial.”
—The Parliament Magazine

Book Description

OR Books

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