Profitable Wedding Photography book cover

Profitable Wedding Photography

Author(s): Elizabeth Etienne (Author), Colin Cowie (Introduction)

Publisher: Allworth
Publication Date: May 17, 2011
Edition: 1st
Language: English
Print length: 224 pages
ISBN-10: 1581157649
ISBN-13: 9781581157642

Book Description

Now aspiring wedding photographers have a comprehensive guide to building a profitable wedding business! Drawing from her twenty-three years of experience in the wedding photography industry, author Elizabeth Etienne helps readers reduce the growing pains both in shooting a wedding and in dealing with wedding clients. Unique features include prep sheets such as: couple’s questionnaire, shot list, photo timeline, helpful hints, contract, and package rate sheet. With an introduction written by celebrity wedding planner Colin Cowie, this indispensable book will teach you how to: – Create a great product – Offer dynamic customer service – Price your product and service appropriately – Package your product uniquely – Market your product effectively. Anyone looking for practical advice on how to start and grow a wedding business will need this one-stop resource from one of the most sought after wedding photographers in the world.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don’t aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Editorial Reviews

Review

“[Elizabeth Etienne] not only has the gift of capturing truly beautiful and authentic imagery like no one I’ve ever seen, but she has the charisma and personality to match…This book articulates her entire process, from advertising and meeting with the client to prepping, shooting, and delivering the final product. Her step-by-step process is delivered with a candid, easy-to-understand, entertaining tone–pure Elizabeth style.” –from the introduction by Colin Cowie
” “
“”Profitable Wedding Photography” is a terrific book, not only because it is chock-full of useful information for wedding photographers of all degrees of expertise, but also because Elizabeth is an incredible wedding photographer in her own right. She also possesses the other ingredients that make her business a success: a warm heart, a listening ear, a calm and fun-loving attitude, and a shoulder to lean on.”–Bill Hurter, Editor, “Rangefinder “and “AfterCapture “magazines

“What good is a business as a wedding photographer if you can’t be profitable? Elizabeth takes you through all the steps you need to follow to be a success..”–S.B. Cohen, President, Marketing Essentials International

About the Author

Elizabeth Etienne has more than twenty years of experience shooting photos. A graduate of the Brooks Institute of Photography in Santa Barbara, California, she is best known for her vintage-style imagery often associated with her elaborate weddings and high-production engagement sessions. Her wedding and contemporary lifestyle images can also be found in stock libraries, fine art galleries, and advertising campaigns for hotels, pharmaceutical companies, and record labels in the U.S. and Europe. Award-winning and published in numerous magazines and websites, Etienne also contributes to key industry publications such as Bride World, Range?nder, AfterCapture, The Times Journal of Photography, PDN, Petersen’s Photographic Magazine, Photoserve.com, Kodak.com, and Photobiz.com. She currently serves on Kodak’s advisory board and has her own consulting business and workshop company called Dream Team Photo Workshops. She lives in Los Angeles, California.

Excerpt. © Reprinted by permission. All rights reserved.

Profitable Wedding Photography

Name: Profitable Wedding Photography
Author: Elizabeth Etienne (Author), Colin Cowie (Introduction)
ISBN: 9781581157642

By Elizabeth Etienne

Allworth Press

Let’s take a look …There are good wedding photographers and great wedding photographers. A wedding photographer needs to be capable of wearing many hats and titles. He or she must be capable of multi-tasking—thinking and performing simultaneously. Sound daunting? Don’t be discouraged. Every person may have strengths and weaknesses in certain areas. Use your stronger skills as a launching pad to sharpen your weaker ones. If you practice each one independently, in time, you’ll become a master and claim their title.

Below is the list of skills you’ll need to acquire to be a great wedding photographer.

• Photo Technician
• Production Manager
• Artist
• Director
• Therapist

Photo Technician: A great wedding photographer will know how to adjust the right camera and flash settings for a the perfect foreground and background lighting, choose the right f-stop for large group shots, and select the right focus mode for creative moving dance shots. He or she will also know how to deviate from the camera’s default settings to create a unique image or improvise when a device malfunctions. Having the best fail-proof equipment, numerous camera bodies, lenses, flashes, filters, film, digital cards, hard drives, and batteries is a mandatory skill of a wedding photographer.

Production Manager: A great wedding photographer will know how to create a customized photo timeline, schedule the hotel and travel plans, scout and secure all locations, prep the gear, arrange the perfect props, arrive early, introduce the team, organize the people for the next shot, and always have an alternate plan in case things don’t go as anticipated. Unlike the wedding day timeline, the photography timeline enables the photographer to capture the maximum number of beautiful, sentimental, and funny images in the minimum amount of time.

Artist: A great wedding photographer will know how to frame a unique composition, choose the right lighting, select the best exposure, use the perfect lens, and know just the right moment to press the shutter and create an award-winning image. Doing more than just documenting the wedding, an artistic wedding photographer will create magazine quality, fine art, award-winning imagesthat are far beyond ordinary, standard wedding images. She will silently tell a story, sing a song, or write a poem, through her magnificent imagery, unlike that of any other photographer.

Director: A great wedding photographer will select and demonstratively direct an awesome teamof skilled photo assistants to pass the right lens, camera body, or more batteries, fast, so a priceless shot is never missed. A director will be a leader and know just the right moment to crack a joke and snap the shutter, speak clearly, show the bride how to stand,encourage a family to put their arms around each other, imitate the perfect jump shot for the groomsmen, and remind the couple their honeymoon escape is less than 24 hours away! Making everyone feel totally comfortable and entertained in front of a camera lens is a personality skill that’s imperative to capturing authentic images.

Therapist: A great wedding photographer will listento your clients’ needs and make suggestions where and when appropriate, be flexible if the timeline runs off schedule, hug the bride if she’s worried about her feuding parents, tell the groom’s mother she looks beautiful, and reassure the best man that he’ll find the ring when it gets lost! Having a warm heart, a listening ear, a calm and fun-loving attitude, and a shoulder to lean on in an emotionally charged environment like a wedding is the key to making others trust you and feel you’re on their side.

Once you’ve practiced these skills, integrating them simultaneously on a tight time schedule and keeping your cool all the while, you’ll be a good wedding photographer. If you can master these skills, you could become a great wedding photographer!

Continues…
Excerpted from Profitable Wedding Photography by Elizabeth Etienne Copyright © 2011 by Elizabeth Etienne. Excerpted by permission of Allworth Press, a division of Random House, Inc.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

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